110 Top SEO Tools That Are 100% Free (2023)

Table of Contents
What Are SEO Tools? Do You Need SEO Tools? What Are The Best Free SEO Tools? Free SEO Analytics Tools 1. Google Analytics 2. Data Studio 3. Keyword Hero 4. Mozcast 5. Panguin Tool Free Crawling & Indexing Tools 6. Redirect Path 7. Link Redirect Trace 8. Quick Click Website Audit 9. Screaming Frog SEO Spider 10. Screaming Frog Log File Analyzer 11. SEOlyzer 12. Xenu 13. Where Goes? 14. Check My Links 15. Robots.txt Generator 16. HEADMaster SEO 17. Keep-Alive Validation SEO Tool 18. Hreflang Tag Generator 19. XML Sitemaps 20. BROWSEO 21. SFAIK Screaming Frog Analyzer 22. SEOWL Google Title Rewrite Checker Free Keyword Research Tools 23. AnswerThePublic 24. Keyword Explorer 25. Keyword Planner 26. Keyword Sheeter 27. Keywords Everywhere 28. wordable.io 29. Also Asked 30. Google Trends 31. Keyword Surfer 32. CanIRank 33. Seed Keywords 34. Exploding Topics 35. Ubersuggest 36. Keys4Up 37. Wordtracker Scout 38. KWFinder Free Link Tools 39. Disavow Tool 40. Moz Link Explorer 41. Link Miner 42. Backlink Checker 43. The Anchor Text Suggestion Tool By Linkio 44. SendPulse 45. Magic PR 46. Scraper 47. Help A Reporter (HARO) 48. Streak Local SEO 49. Google Business Profile 50. Whitespark Google Review Link Generator 51. Local Search Results Checker 52. Moz Local Check Business Listing 53. Whitespark Local Citation Finder 54. Review Handout Generator 55. Fakespot Review Checker 56. Mobile SERP Test Mobile SEO 57. Merkle Mobile-First Index Checker 58. Mobile-Friendly Test 59. GTMetrix 60. Cloudflare Free Multi-Tools 61. Semrush 62. Chrome DevTools 63. Marketing Miner 64. MozBar 65. SEO Minion 66. SEOquake 67. Sheets For Marketers 68. Sheet Consolidator 69. Google Search Console 70. Small SEO Tools 71. Internet Marketing Ninjas 72. Ahref’s SEO Toolbar 73. Bing Webmaster Tools 74. Woorank 75. SEObility 76. Lipperhey 77. Dareboost 78. Siteliner On-Page SEO 79. Counting Characters Google SERP Tool 80. Natural Language API Demo 81. Rich Results Test 82. Structured Markup Validator 83. Ryte Structured Data Helper 84. Google Tag Manager 85. View Rendered Source 86. Higher Visibility Google SERP Snippet Optimization Tool 87. Merkle’s Schema Markup Generator 88. Animalz Revive 89. Copyscape Free Comparison Tool Research 90. BuzzSumo 91. Hunter 92. SimilarWeb 93. Wappalyzer 94. Wayback Machine 95. SEO Explorer Free Rank Checking Tools 96. Ahref’s SERP Checker 97. SERPROBOT 98. Taptimize 99. Bulk Google Rank Checker 100. LSI Graph Free Site Speed Tools 101. Mobile-Friendly Test 102. Lighthouse 103. Page Speed Insights 104. SpeedMonitor.io 105. WebpageTest 106. Web.dev 107. Web Vitals WordPress SEO Tools 108. RankMath 109. Yoast SEO 110. Ahrefs WordPress SEO Plugin Hitting The SEO Highway Today & Beyond FAQs Videos

SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google.

If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy.

Tried and true, as well as new, SEO tools make it easier for site owners to find what they need to do in order to stay on top.

What Are SEO Tools?

SEO tools provide data and alerts about the overall health and success of your website.

They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

Just as actual tools each have a specific role, the same is true in SEO.

There are SEO tools that can help you with:

  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site Speed.
  • WordPress SEO.

SEO tools are incredibly useful – but you need to understand how to use them to get the most out of them.

There are even a few toolsets that can help you in more than the areas we just mentioned, giving you more of an all-at-once glance at your SEO performance.

Do You Need SEO Tools?

The short answer: Yes.

Imagine trying to build a table using only your hands.

You wouldn’t get very far, would you?

No.

You will need tools – saws, a measuring tape, a drill, and screwdrivers, to name a few.

Well, if you want to build a website, you’ll only get so far with your hands.

You can build a website, but without tools, you wouldn’t know:

  • How many visits your webpages are getting.
  • Whether traffic has dropped significantly.
  • If you have any HTML errors.
  • The number of links you have.
  • What keywords you could be using to attract more visits.

And so much more.

What Are The Best Free SEO Tools?

If you’re looking to get started with SEO or want to achieve better results for the low, low cost of $0, here are 110 of the best free SEO tools you should be using.

Free SEO Analytics Tools

1. Google Analytics

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Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.

It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.

Google Analytics is one of the best free SEO tools that every digital marketer should be using.

2. Data Studio

Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.

If you’re just getting started with it, this beginner’s guide to Data Studio will be helpful.

More advanced users can learn how to use CASE statements for better Data Studio segments here.

3. Keyword Hero

Missing keyword data?

Leave it to Keyword Hero, which uses advanced math and machine learning to fill in the blanks.

This service is free for upwards of 2,000 sessions per month. Keyword Hero is also currently providing a 90-day free trial.

4. Mozcast

Mozcast tracks changes big and small to Google’s search algorithm.

With Google making hundreds of changes on a yearly basis, keeping abreast of the latest developments helps you make sure you’re doing everything to have the best SERPs.

5. Panguin Tool

The Panguin Tool, provided by Barracuda Digital, lines up your search traffic with known changes to the Google search algorithm.

If you see a drop that lines up with an update, then you’ve likely found the culprit and can get to work on fixing it!

Free Crawling & Indexing Tools

6. Redirect Path

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The Redirect Path Chrome extension will flag 301, 302, 404, and 500 HTTP Status Codes.

(Video) 110 top seo by behzad

Additionally, client-side redirects like meta and JavaScript redirects will also be flagged, ensuring any redirect issue can be uncovered immediately.

HTTP Headers such as server types and caching headers, as well as the server IP address, can also be displayed with the click of a button.

Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.

7. Link Redirect Trace

Use this Chrome plugin to make sure all your link redirects are directing people and crawlers to where you want them to go.

8. Quick Click Website Audit

The Quick Click Website Audit is a bookmarklet-style extension that links to many of today’s most used online SEO tools.

When a link is clicked, it extracts the current page’s URL and feeds it into the selected tool, so you don’t need to copy and paste the links into all the tools. It saves a few seconds, dozens of times a day.

9. Screaming Frog SEO Spider

Crawl your website for SEO errors.

Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.

10. Screaming Frog Log File Analyzer

Upload your log files to Screaming Frog’s Log File Analyzer to confirm search engine bots, check which URLs have been crawled, and study search bot data.

11. SEOlyzer

Another SEO log analysis tool that provides data in real-time and page categorization.

12. Xenu

One of the original free SEO tools, Xenu is a crawler that provides basic site audits, looks for broken links, and the other usual suspects.

13. Where Goes?

Track where redirection URLs and shortened links go with Where Goes?

14. Check My Links

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Check My Links is a nifty Chrome Extension that will crawl through your webpage and identify the status code for each link on the page – including broken links.

Each status code is color-coded with 200 status codes returning dark green, 300 status codes returning light green, and 400 status codes returning red.

Once identified, you can then copy all bad links to your clipboard with one click.

15. Robots.txt Generator

Create a correct robots.txt file in an instant so search engines know how to crawl your website.

Advanced users can customize their files with Robots.txt Generator as well.

16. HEADMaster SEO

Checks URLs in bulk for status code, redirect status, response time, response headers, and HTTP header fields with HEADMaster SEO.

Get results in real-time, sort and study your findings, and export your work to CSV.

17. Keep-Alive Validation SEO Tool

Check URLs in bulk – or one by one – to see if their servers support persistent connection, which makes your website load faster.

Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool.

18. Hreflang Tag Generator

Generate hreflang tags so that Google knows which language particular pages on your website are in. This will allow Google to search those pages in that language.

19. XML Sitemaps

Create a site map of up to 500 pages for free without registration.

Download your sitemap as an XML file or get it via email.

20. BROWSEO

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BROWSEO lets you see how your website looks to a search engine.

It basically strips your webpage of any styling and shows you the underlying structure. This helps you figure out if Google’s bot has any difficulty accessing important content on your site.

A neat feature of this free SEO tool is the SERP preview. This shows a preview of how your site appears in search results.

You can see if your titles and meta descriptions are adequately optimized and make changes as needed.

21. SFAIK Screaming Frog Analyzer

A robust visualization of Screaming Frog crawl data using Google Data Studio.

22. SEOWL Google Title Rewrite Checker

This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages allowing for deeper Title Tag structure analysis.

Free Keyword Research Tools

23. AnswerThePublic

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AnswerThePublic is a nifty tool that provides content marketers with valuable data about the questions people ask online.

(Video) Ahref SEO tool 7 best alternative ahref SEO free and paid

Once you input a keyword, it fetches popular queries based on that keyword and generates a cool graphic with the questions and phrases people use when they search for that keyword.

This data gives content creators insight into the concerns and desires of potential customers and enables them to craft highly targeted content that addresses those needs.

Answer the Public also provides keyword suggestions using prepositions such as “versus,” “like,” and “with.”

It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

24. Keyword Explorer

This keyword research tool will give you up to 1,000 keyword suggestions, a keyword difficulty score, click-through-rate date, and SERP analysis. You get to do 10 free searches per month.

25. Keyword Planner

Google’s Keyword Planner is designed for ad campaigns, but you can use it for keyword research by seeing how keywords perform in ads.

26. Keyword Sheeter

Get keyword volume, cost per click, and competition data with this free keyword tool.

27. Keywords Everywhere

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Keywords Everywhere is a must-use keyword research tool due to the massive list of sites that it provides free search volume, CPC, and competition data for:

  • Google Search
  • Google Trends
  • eBay
  • Answer The Public
  • Google Keyword Planner
  • Bing
  • Etsy
  • Soovle
  • Google Search Console
  • YouTube
  • Ubersuggest
  • Majestic
  • Google Analytics
  • Amazon
  • Keyword Sheter
  • Moz Open Site Explorer

It’s available for Chrome and Firefox.

28. wordable.io

This tool lets you put your Google Docs into WordPress, while retaining your formatting without excess code. Start out with five free exports – no credit card required.

29. Also Asked

Find out what questions people are asking about particular keywords so that you can write content that answers those questions with Also Asked.

Conduct searches by country and in different languages. You can claim three free searches to start.

30. Google Trends

See the interest in a particular term from as recently as an hour to as far back as 2004 with Google Trends.

Sort by categories, country, and type of search. See related topics, popularity by region, newest most frequently searched for terms, and compare to other terms.

31. Keyword Surfer

This Chrome extension shows you the search volume right in your Google search results. You can also see the word count and the number of keywords for top-ranking pages.

32. CanIRank

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As the name implies, CanIRank helps you find out if you can rank on the first page of search engines for a particular keyword.

Unlike other tools that merely provide data about how competitive keywords are, CanIRank lets you know the probability that you’ll rank for a search term and uses AI to give you suggestions on how to better target keywords.

CanIRank provides great competitive analysis data and actionable steps to get your site ranking higher with better SEO.

33. Seed Keywords

Come up with a question or topic you want to research, send it to your contacts, and have them select the keywords they would search for to get the information you want with Seed Keywords.

34. Exploding Topics

Similar to Google Trends, Exploding Topics will help uncover topics that are about to become popularly searched before they become popularly searched!

35. Ubersuggest

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Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide.

The tool also returns handy data for each keyword including the search volume, CPC, and level of competition.

An excellent feature of Ubersuggest is its ability to filter out keywords that you’re not interested in from search results.

The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas.

36. Keys4Up

Get the related keywords, also known as semantically linked keywords, for any search with Keys4Up.

37. Wordtracker Scout

Wordtracker Scout will help discover what keywords people search for when they’re ready to make a purchase.

38. KWFinder

With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are.

Free Link Tools

39. Disavow Tool

Use Google’s Disavow Tool to free yourself from toxic backlinks.

40. Moz Link Explorer

See the backlink profile and domain authority of any URL with Link Explorer.

41. Link Miner

Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.

42. Backlink Checker

Use this Backlink Checker to discover all the backlinks data about a particular URL.

See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites.

43. The Anchor Text Suggestion Tool By Linkio

Discover the best anchor text to use for any URL with this Anchor Text Suggestion Tool.

(Video) Top 3 Free SEO Tools For Website | Rank #1 on Google Using Free SEO Tools (How to use them)

44. SendPulse

SendPulse allows for the configuration of chains of emails, notifications, and SMS messages based on user actions, variables, or events.

45. Magic PR

Get a press release informed by SEO best practices with Magic PR.

46. Scraper

This Chrome extension lets you scrape data from any URL and export the info into a spreadsheet.

47. Help A Reporter (HARO)

Help a Reporter is a resource that connects journalists and experts who act as sources for stories.

48. Streak

Convert your Gmail inbox into customer relationship management (CRM) software with this free extension.

Local SEO

49. Google Business Profile

Connect with customers across Google Search and Google Maps using a free Google Business Profile.

50. Whitespark Google Review Link Generator

Use this tool to find your Google Review listing and generate a shortened link to your page.

51. Local Search Results Checker

Conduct local searches using Google Search or Google Maps with Local Search Results Checker.

52. Moz Local Check Business Listing

Confirm that your company’s details appear correctly on various directories with Moz’s Local Business Checker.

53. Whitespark Local Citation Finder

Track your citations, discover new opportunities, and get the citations your competitors have with this Local Citation Finder.

54. Review Handout Generator

Print instructions on how to leave a Google review via desktop or mobile device for your business with Whitespark’s Review Handout Generator.

55. Fakespot Review Checker

This Chrome extension lets you know if the product you’re about to buy comes from a reputable seller and, if not, provides an alternative.

56. Mobile SERP Test

See your local SERPS on various mobile devices with Mobile SERP Test from Mobile Moxie.

Mobile SEO

57. Merkle Mobile-First Index Checker

See how your website stacks up relative to SEO best practices depending, on whether it’s your desktop or mobile version, with Mobile-First Index Checker.

58. Mobile-Friendly Test

Test your website’s mobile-friendliness with Google’s Mobile-Friendly Testing tool.

59. GTMetrix

See how quickly your website loads with GTMetrix. Discover what’s keeping it from loading as fast as possible, and see what steps to take to optimize load speed.

60. Cloudflare

A free content delivery network (CDN) is a network of servers that gets your content to load faster by using a server closest to the person doing the loading.

Free Multi-Tools

61. Semrush

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Semrush is an excellent keyword research SEO tool that, among other things, makes it easy to find out what keywords any page on the web is ranking for.

It provides detailed information about those keywords including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months.

With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases.

Semrush also offers more features and unlimited access with various paid plans.

While they’re not cheap, you can get started with a 14-day free trial, if you want to test out the premium features. Or follow their guide on how to use features with a free account.

62. Chrome DevTools

Edit pages in real-time using tools that are built right into Google Chrome DevTools. Diagnose problems as you encounter them.

63. Marketing Miner

Get SERP data, ranking, tool reports, and competitive analysis all in the form of convenient reports with Marketing Miner.

64. MozBar

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MozBar is a free SEO toolbar that works with the Chrome browser. It provides easy access to advanced metrics on webpages and SERPs.

With MozBar and a free Moz account, you can easily access the Page and Domain Authority scores of any page or site.

The Page Analysis feature lets you explore elements on any page (e.g., markup, page title, general attributes, link metrics).

You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs.

If you need to do detailed SEO research on the go, MozBar is one of the best options to consider.

You can unlock even more advanced features such as Page Optimization and Keyword Difficulty with a MozPro subscription.

65. SEO Minion

Conduct on-page SEO analysis, check for broken links, get a SERP preview, and more with this Chrome extension.

66. SEOquake

See SEO metrics and conduct an SEO audit with this Chrome extension.

67. Sheets For Marketers

Learn how to automate tasks in Google Sheets and discover the best automation templates and tools via this curated list.

68. Sheet Consolidator

Create workbooks using CSV exports with a table of contents and enabled hyperlinks using this simple Excel Sheet Consolidator tool.

69. Google Search Console

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This list wouldn’t be complete without a mention of Google Search Console.

Aside from the fact, that the data comes from Google, Google Search Console is rich with insights related to:

  • Keyword and URL performance.
  • Indexation issues.
  • Mobile usability.
  • Sitemap status.
  • And much more!

70. Small SEO Tools

A suite of tools to make it easier to create content including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.

71. Internet Marketing Ninjas

From social tools and schema generator tools to webmaster tools and web design tools, check out the free suite of tools from Internet Marketing Ninjas.

72. Ahref’s SEO Toolbar

Get SEO metrics and SERP details from Ahrefs free Chrome or Firefox extension.

73. Bing Webmaster Tools

Featuring keyword reports, keyword research, crawling dates, and more.

Unlike Google Analytics, Bing Webmaster Tools only focuses on organic search. A must-have for anyone who wants to be ranked on Bing.

74. Woorank

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Woorank is a handy website analyzer that provides useful insights that can help you improve your site’s SEO.

It generates an SEO score for your site and an actionable “Marketing Checklist,” which outlines steps you can take to fix any problems with your site’s SEO.

Another cool feature of this free tool is the social shareability pane. This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks.

Woorank also has a great mobile section where you can find information on how your pages render on mobile devices and how quickly they load.

75. SEObility

Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility.

76. Lipperhey

Lipperhey will provide free analyses of your website, keyword tips, SEO analytics, and a backlink checker.

77. Dareboost

This tool will provide you with an audit of your technical SEO, content, and website’s popularity.

You can also find out which keywords you should add to your pages.

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78. Siteliner

Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner.

On-Page SEO

79. Counting Characters Google SERP Tool

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While counting characters has been a long-standing approach to evaluating meta description and title tag length, the reality is Google doesn’t count the meta title and description in the number of characters. It uses pixels instead.

The Counting Characters tool will provide both the character count and the pixel count to ensure you are creating meta tags that are not cut off by an ellipsis – represented by (…).

80. Natural Language API Demo

Use machine learning to determine the sentiment of text with the Natural Language API Demo.

Use this data to improve your product or site design.

81. Rich Results Test

The Rich Results Test will discover if your website can support rich results, which is when your Google result includes non-textual elements like images.

82. Structured Markup Validator

Google’s structured data tool no longer exists. The Schema Markup Validator is the recommended alternative.

83. Ryte Structured Data Helper

The Ryte Structured Data Helper will provide you with a handy overview, showing you how to quickly and clearly validate your page’s Schema markup.

84. Google Tag Manager

Google Tag Manager allows you to manage your website tags without editing any code!

85. View Rendered Source

See how your browser renders a page with this Chrome extension, including modifications made by JavaScript.

Differences between raw and rendered versions are shown line-by-line.

86. Higher Visibility Google SERP Snippet Optimization Tool

Find out what your SERP snippet will look like with Higher Visibility’s Google SERP Snippet Optimization Tool.

87. Merkle’s Schema Markup Generator

Merkle’s Schema Markup Generator tool will help create JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to guides.

88. Animalz Revive

Find out which of your pages needs an update or an upgrade with Animalz Revive.

You can see the traffic for your pages, including the percentage of traffic your page lost since its peak.

89. Copyscape Free Comparison Tool

Copyscape’s Comparison Tool will help check to see the percentage of shared text between two different pages to weed out plagiarism.

Research

90. BuzzSumo

Find out which content does best for a particular keyword and who the influencers are for a given topic with the free features of BuzzSumo.

91. Hunter

Hunter will help find all the important email addresses associated with a given domain.

92. SimilarWeb

Conduct competitor analysis with SimilarWeb that shows you a given domain’s traffic, top pages, engagement, marketing channels, and more.

93. Wappalyzer

Wappalyzer will help you find out if a given website is using a CMS, CRM, ecommerce platform, advertising networks, marketing tools, or analytics.

94. Wayback Machine

See a website throughout time, including pages that are no longer on the web with the Wayback Machine.

95. SEO Explorer

SEO Explorer is a free tool for keyword and link research.

Free Rank Checking Tools

96. Ahref’s SERP Checker

See the domains that place in the top 10 for any given keyword in 171 countries, and get robust analytics from Ahref’s SERP Checker.

97. SERPROBOT

Find a dedicated SERP tracking tool with the appropriately named SERPROBOT.

Set up automatic alerts, choose the frequency with which your SERP is checked, and get visual representations of changes.

98. Taptimize

Track SERPs for up to 10 keywords for free with Taptimize and get actionable SEO tips.

99. Bulk Google Rank Checker

See your website’s SERPs for various keywords en mass with the Bulk Google Rank Checker.

100. LSI Graph

Discover related keywords with LSI Graph. See their trends, traffic volume, CPC, and competition, and remove low search volume results.

Free Site Speed Tools

101. Mobile-Friendly Test

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Google’s search algorithm places a lot of emphasis on how mobile-friendly a site is.

To that end, Google’s Mobile-Friendly Test tool is designed to help you determine if your site is correctly optimized for smartphones and tablets.

You just type in your site’s URL, and it will plainly inform you whether your website is mobile-friendly.

The tool also offers suggestions on how you can improve the mobile-friendliness of your site.

The Page Loading Info feature lets you know if Google can properly access all the resources on a particular page and what to do if it can’t.

102. Lighthouse

This is Google’s open-source site speed utility. Lighthouse provides audits of performance, accessibility, web apps, SEO, and more.

103. Page Speed Insights

Find out your website’s page loading speed and how to improve it with Google’s Page Speed Insights.

104. SpeedMonitor.io

Track your site’s loading speed daily with SpeedMonitor.io.

You can also track a competitor’s site speed and conduct on-demand audits.

105. WebpageTest

WebpageTest conducts site speed tests from different locations using different browsers.

106. Web.dev

This useful tool measures page quality, including page loading speed. It will also provide tips and insights to help you improve.

107. Web Vitals

This GitHub extension measures Core Web Vitals, providing you with instant feedback on loading, interactivity, and layout shift metrics.

WordPress SEO Tools

WordPress is a robust SEO-friendly CMS platform with numerous plugin options available to improve SEO.

While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering.

108. RankMath

A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements.

109. Yoast SEO

Yoast SEO is the most installed SEO suite for WordPress, with regular updates and new tools.

110. Ahrefs WordPress SEO Plugin

The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic.

Here are additional lists of Google Analytics plugins, Twitter plugins, and plugins to improve site speed.

Hitting The SEO Highway Today & Beyond

There’s no question SEO is a strategic process, but it takes very little money to get started with implementation.

These free SEO tools will help you improve your website’s ranking, traffic, and conversion rates.

Tools such as Semrush, Moz, and Ahrefs offer a lot of great features and, when used properly, can produce remarkable results.

When you combine the efforts of all SEO tools at your disposal, you’ll be that much closer to a successful SEO campaign.

More Resources:

Featured Image: EtiAmmos/Shutterstock

(Video) BEST SEO TOOLS THAT SEO EXPERTS ACTUALLY USE IN 2022 || Advance SEO tools Free || advance SEO

FAQs

110 Top SEO Tools That Are 100% Free? ›

Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.

Can I do SEO for free? ›

Doing so will ensure your posts are as optimized as possible. SEO tools can help you identify ways to improve the discoverability of your site. SEO can seem daunting to novices, but there are several free SEO tools are are just as powerful as their paid counterparts.

How can I get paid SEO tools for free? ›

After a few years in SEO and content marketing, I've found these free SEO tools are all you need.
  1. Ahrefs Webmaster Tools.
  2. Ahrefs' Keyword Generator.
  3. Google Keyword Planner.
  4. AlsoAsked.
  5. Keyworddit.
  6. Google Trends.
  7. RankMath.
  8. Google SERP Snippet Optimizer Tool.
Jun 7, 2022

Does Google have a free SEO tool? ›

Google's SEO tools are a great place to start.

Since the search engine currently accounts for 70% of all searches, their SEO tools harness the most accurate and comprehensive source of data. The best part of using these tools is that they're absolutely free and generally unlimited.

Can I use Moz for free? ›

Why do I have a $1 charge on my credit card from Moz? Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1.

How much does full SEO cost? ›

How much does SEO cost in 2023?
TypeCost
Cheap SEO$500 to $3,000 per month
Mid-range SEO$3,000 to $15,000 per month
High-end SEO$15,000-$30,000 per month
Enterprise SEO$30,000-1 Million + per month
1 more row

What is the real cost of SEO? ›

Facts About SEO Pricing & Service Costs Include the Following: Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies.

How can I improve my Google ranking for free? ›

Here are 10 free ways to improve your Google search rank.
  1. Improve your website's user experience. ...
  2. Write great content optimized for SEO. ...
  3. Get more backlinks. ...
  4. Improve your page speed. ...
  5. Fix broken links. ...
  6. Optimize your images. ...
  7. Use H1 and H2 header tags. ...
  8. Optimize for local search.
Aug 5, 2022

Is Semrush free or paid? ›

You can purchase Semrush . Trends as an add-on for a paid Semrush subscription (or as part of a custom Semrush plan) for $200/month. . Trends subscription gives you access to Traffic Analytics, Market Explorer, EyeOn, and One2Target tools.

Does paying for SEO work? ›

A monthly retainer with a reputable SEO agency is the best strategy to improve organic traffic to your website. If you take the monthly retainer route, you enter into a long-term relationship with SEO professionals. This allows them to understand your business and implement a strategy that works.

Is Google Sites 100% free? ›

Is Google Sites free? Yes! You can build a Google Site at zero cost. Plus, since it doesn't have pricing tiers, you get all of its features for free.

How do I SEO myself on Google? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

How to do SEO without website? ›

Social Media. Social media is another answer to “can SEO be done without a website?” Social media is an effective way for SEO and climbing more spots on Google's first page for your business. Social media platforms are highly authoritative, so they can quickly get a high ranking for your business.

Which free tool is best for keyword search? ›

Keyword Difficulty Checker for checking a keyword's ranking difficulty.
  • Answer The Public. ...
  • ChatGPT. ...
  • Ahrefs Webmaster Tools. ...
  • Google Keyword Planner. ...
  • Google Search Console. ...
  • Google Trends. ...
  • SERP Checker. ...
  • Keyword Difficulty Checker. Keyword Difficulty (KD) Checker estimates how hard it will be to rank in the top 10.
Mar 23, 2023

Is Serpstat free? ›

Use for Free

Freemium model allows you to research keywords, analyze competitors and get acquainted with Serpstat without hassle. Sign up for free now!

Is Shopify SEO free? ›

Famous for Shopify On-Page SEO, Smart SEO is a free SEO app for Shopify that saves your precious time by automatically taking up SEO operations like creating meta tags and ALT tags. It helps you rectify broken links and remove or add web pages by creating a clear sitemap.

Can I do my own SEO? ›

If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.

Does Wix SEO cost money? ›

To get started with optimizing your site, use the Wix SEO Wiz. It's free and allows you to optimize your content.

How much is SEO for a small business? ›

Small scale SEO pricing packages range between $400-$900 per month. Comprehensive Local SEO services can be as much as $4,000 per month. Most businesses have budgets that range from $500/month to $10,000/month. Large SEO projects cost an average of $1,500-$5,000 per month.

How long does it take for SEO to work? ›

The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.

Does SEO have a cost per click? ›

This is done with a keyword research tool that provides Average CPC data. The advertiser can then look for keywords that have a low Average CPC. For instance, the keyword 'seo software' has an average CPC of $7.88.

How much does SEO cost per month for website? ›

SEO charges in India are between INR 5000 and 25000 per month (60,000 - 3,00,000 a year). The ROI and whether or not any shortcuts/risks were taken in the process could result in your site being punished later. Some SEO services are affordable, but many are not.

How can I rank up immediately on Google? ›

How to rank highest on Google
  1. Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
  2. Mine your search queries. ...
  3. Target how-to and tutorial keywords with videos. ...
  4. Target pages already ranking. ...
  5. Do a SERP analysis. ...
  6. Add Schema markup. ...
  7. Check your technical SEO.
Jul 6, 2022

How do I get 5 star reviews on Google for free? ›

How to get more reviews on Google
  1. Ask for Google reviews. ...
  2. Add a review link to your website or thank-you email. ...
  3. Provide excellent customer service. ...
  4. Respond to your existing Google reviews. ...
  5. Share your positive reviews. ...
  6. Invest in review generation tools. ...
  7. Frequently update your Google Business Profile.

What is the #1 ranking factor on Google? ›

The single most important Google ranking factor is the quality of your content. This correlates to the consistent publication of high quality content, user engagement, and niche expertise in the chart above. So what makes relevant, quality content?

What is the drawback of Semrush? ›

Cons of using Semrush

Some key features are only available as part of 'projects' — and Semrush limits the number of projects you can run concurrently. The competitor research and online marketing add-ons are quite expensive. It's not quite as easy to carry out broken link building on Semrush as it could be.

Is Semrush a Russian company? ›

Semrush was founded in St. Petersburg, Russia. The 'rush' in Semrush is named after Russia. Most of its core staff is based in Russia.

What is better then Semrush? ›

SpyFu is a powerful Semrush alternative, which offers you a wide range of SEO tools to improve your ranking on search engine results. It is costly and best suited for enterprise operations and not small startups. Features: Keyword research.

How much should I pay for SEO per month? ›

While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

Will SEO exist in 5 years? ›

Will SEO exist in 5 years? Yes, SEO will exist for the foreseeable future. Businesses rely on SEO to ensure their content appears in SERPs, even as algorithms and features adapt to users' needs. This won't change within the next handful of years.

Is it a waste of time to do SEO? ›

That means if you're optimizing for search engines, you're necessarily not optimizing for the humans that are buzzing around on the specific platform you're writing on. So, unless you're running a website of your own, SEO is usually unnecessary and often just a waste of time.

Can I upload my website on Google for free? ›

On a computer, open a site in new Google Sites. At the top, click Publish. Enter the web address for your site. Terms that violate our Acceptable Use Policy won't be allowed.

Can you host a website on Google for free? ›

Create a website with your domain for $0. No coding skills necessary. Simply add text and drag and drop in your own photos, videos, and more. Your website will automatically work on both desktop and mobile — all with zero coding.

Is Google Sites not free anymore? ›

Google Sites is 100% free forever.

The first is if you want to use a custom domain – e.g., yoursite.com instead of sites.google.com/view/yoursite . Google Sites does not charge you to use a custom domain, but you will need to purchase the domain itself.

Is it hard to do your own SEO? ›

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.

How to manually do SEO? ›

Here are my top 10 do-it-yourself SEO tips.
  1. Research Keywords. Keyword research has dual benefits. ...
  2. Identify Keyword Gaps. ...
  3. Build Internal Links. ...
  4. Improve Click-throughs. ...
  5. Optimize Title Tags. ...
  6. Create Useful Content. ...
  7. Update Old Content. ...
  8. Monitor Analytics.
Mar 31, 2022

What should I avoid with SEO? ›

Common SEO Mistakes
  • Slow Site Speed. ...
  • Bad Reviews on Google. ...
  • Faulty Google My Business Verification Code. ...
  • Lack of Location-Specific Pages. ...
  • Duplicate Content. ...
  • Broken Images and Missing Alternative Texts. ...
  • Outdated Content and Information on Site. ...
  • Not Optimizing Your Website for Mobile.
Feb 23, 2023

How to SEO without tools? ›

  1. Figure Out If There's an SEO Opportunity. ...
  2. Generate Keyword Ideas. ...
  3. Learn How to Create Good Content. ...
  4. Create Valuable Link-Worthy Content. ...
  5. Share, Don't Promote. ...
  6. The Bottom Line...

How many keywords should I use for SEO? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

What is the most used search tool? ›

1. Google. With over 80% of the search market share, Google is undoubtedly the most popular search engine. Additionally, Google captures almost 95% of mobile traffic.

Is Moz SEO free? ›

Free Local SEO Tools That Belong in Your Kit : This post is a goldmine of local SEO tools, and all of them are 100% free.

Is Keyword Explorer free? ›

The best free keyword research tool overall

With the Keyword Explorer tool, you can search any keyword you choose and see its monthly volume, difficulty, and organic clickthrough rate (CTR).

How much is SEO Toolkit? ›

Add DreamHost SEO Toolkit to your hosting plan for $4.99/mo per site!

Is SEO free on GoDaddy? ›

Is SEO free on GoDaddy? No, SEO is not free on GoDaddy. While GoDaddy does offer some basic SEO tools such as keyword research and website optimization, they do charge for more advanced features such as link building and content marketing.

Can I do my own SEO on Shopify? ›

This approach involves creating a template for your titles and meta descriptions and following a similar format across a particular category of products. Unfortunately, Shopify doesn't support this out of the box, so you need to rely on apps like SEO Manager and Smart SEO to do this.

Do you need to spend money with SEO? ›

At a minimum, you should spend 5% to 10% of your revenue on SEO. But if you want to get ahead faster, you typically spend more. That does not mean blindly investing in SEO with the promise that more money = better results. But you do need resources.

Is paying someone to do SEO worth it? ›

While investing in SEO services isn't cheap, it can be a worthwhile investment if you want to generate more traffic to your site and raise conversions. If you're interested in hiring an SEO consultant, make sure you have the budget to do so.

Is it easy to do your own SEO? ›

Yes! In fact, most search engine optimization (SEO) experts got their start with do-it-yourself (DIY) SEO. And with some time, a few free SEO tools, and this guide on how to do SEO yourself, you too can become an SEO expert. Keep reading to learn how to do SEO on your own!

How can I get SEO with no experience? ›

Here are the most common ways that people become SEO specialists:
  1. Take an SEO course (or several SEO courses)
  2. Learn SEO by optimizing their own website.
  3. Work at a marketing agency.
  4. Take on SEO clients.
  5. Get an online SEO certification or degree.
  6. Work as an “in house” SEO professional.

How much should SEO cost per month? ›

On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+. SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+.

How much is SEO per month? ›

SEO costs broken down by business size
Business SizeSEO Pricing
Startup$750 to $1500 per month
Small business$1,500 to $3,000 per month
Medium-sized business$1,500 to $5,000 per month
Enterprise$5,000+ per month

Can you become a millionaire from SEO? ›

Can SEO make you a millionaire? That depends entirely on your skills and ability to scale. The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit.

Can SEO make you millionaire? ›

Yes, SEO can make you rich if you earn, save, and invest. But at the end of the day: Wealth is more than money.

How do I get my website to be on top of Google? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

How long does it take to learn SEO from scratch? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

Can I learn SEO in one day? ›

Learning all the intricacies of SEO in a single day is not a realistic goal. SEO is a multifaceted and constantly evolving field that requires significant time and effort to grasp fully.

How much does a SEO beginner make? ›

Entry Level SEO Salary
Annual SalaryHourly Wage
Top Earners$66,000$32
75th Percentile$50,000$24
Average$44,406$21
25th Percentile$33,000$16

How can I practice SEO at home? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
Jul 21, 2022

How can I practice SEO myself? ›

10 Do-it-yourself SEO Tips to Save Money
  1. Research Keywords. Keyword research has dual benefits. ...
  2. Identify Keyword Gaps. ...
  3. Build Internal Links. ...
  4. Improve Click-throughs. ...
  5. Optimize Title Tags. ...
  6. Create Useful Content. ...
  7. Update Old Content. ...
  8. Monitor Analytics.
Mar 31, 2022

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