12 SEO Techniques to Boost Organic Traffic + Rankings (2023)

If you want to improve your SEO efforts and rank better in 2023, follow these 12 SEO techniques.

Let’s get started.

1. Study Your Competitors’ Best Performing Pages

Don’t guess what content will perform best.

Instead, use this SEO tactic to research your competitors’ best-performing pages. Find what’s already working for them and create something better or similar.

Head to Semrush’s Organic Research tool. Enter a competitor’s URL, and click “Search.”

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Then, click the “Pages” tab.

You’ll see your competitor’s pages sorted by the traffic they bring in.

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From there, dive deeper. Click on the icon next to the URL to open their best-performing pages.

Like so:

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Analyze each page carefully. Look for patterns.

For example:

  • Is their content short-form or long?
  • Are they mostly blog posts? Or something different?
  • Do they use lots of visual assets?

The answers to these questions should guide your content strategy. Replicate what’s already working in a better way.

This SEO tactic can also help you find other competitors you hadn’t previously considered.

Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL.

And other insights like common keywords, estimated organic traffic, and PPC (pay-per-click) keywords.

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You can then repeat this process for each domain. And gather information about the pages that perform best in your industry.

2. Conduct a Competitor Keyword Gap Analysis

A keyword gap analysis is the process of identifying keywords you don’t rank for, but your competitors do.

Every gap represents a chance for you to reel in more traffic.

An easy way to start is to use our Keyword Gap tool.

Enter your domain where it says “Root domain,” and then your top competitors’ domains. And click “Compare.”

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Scroll down to the table and select “Missing.”

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These are all the keywords you don’t rank for, but all your competitors do.

Now you have a list of keywords you can create content around and fill in the gaps.

For more details, read our guide to using competitor keywords.

3. Find (and Steal) Your Competitor’s Broken Backlinks

Broken link building refers to finding broken external links on other websites. And then recommending they link to you instead.

For this SEO technique, you want to find your competitor’s broken backlinks. And steal them.

Start by entering a competitor’s domain into our Backlink Analytics tool and clicking “Analyze.”

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Then, click on the “Indexed Pages” tab and tick the box labeled “Broken Pages.”

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These are all your competitor’s broken pages. And each one is a promising backlink for you.

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Click on the number in the “Backlinks” column to see the specific URLs that have links pointing to the broken page.

Like so:

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And filter by “Follow” links. Your dashboard should look like this:

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These are the websites you should reach out to. And suggest they link to you instead.

Once you repeat this SEO technique for a few competitors, you should have a decent list of broken links.

Then, all you have to do is make your pitch to get those backlinks.

Pro tip: Use Semrush’s Link Building Tool to manage link outreach campaigns. You can retrieve contact information automatically and connect your Gmail to reach out directly from our platform.

4. Use Internal Links to Supercharge Page 2 Rankings

Internal links are links from any page on your website to another page on your website.

And they’re super important because they help:

  • Search engines follow your site’s hierarchy
  • Pass link authority (an indicator of ranking power)
  • Visitors navigate your site

Plus, internal linking is an SEO technique that can help improve your pages’ rankings.

To do so, you first need to find pages on your site that rank on the second page of Google’s search results.

Start by entering your domain into our Organic Research tool and clicking the “Positions” tab.

Then, choose “#11-20” in the “Positions” filter.

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You’ll get a list of search queries (and URLs) ranking on page two. These could all benefit from a boost in authority.

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So, for this example, let’s try to boost the first page. The one targeting the keyword “h1 tag.”

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Next, go to Google and run a site search on your site (SEOquake, for the sake of our example) for “h1 tag.” That’ll show every page on SEOquake that contains the keyword.

Like this:

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Then go through each one of these pages.

If they don’t have an internal link to the “H1” page, be sure to add it where it makes sense.

Repeat this process for the rest of the pages that rank on page two. You will likely see a boost in rankings.

5. Clean Up Toxic Links

Not all links are good for your site. There are bad links, too, known as toxic links. And they can negatively affect your rankings, organic traffic, and reputation.

Here are several reasons why your site may have toxic links:

  • Buying links (or receiving backlinks in exchange for gifts)
  • Using automated programs or services to create backlinks
  • Links from low-quality directory or bookmark site links
  • Over-optimized links in forum comments or signatures

Among others.

If we look at Google’s Link Schemes guide, we can see their stance on toxic links:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.

If Google considers a link to be manipulative, it violates their Webmaster Guidelines.

And you don’t want that.

Google may issue a manual action. Which means that Google might not show some or all of your site in search results.

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You can find toxic links on your site using our Backlink Audit tool.

First, add your domain and create a project.

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You’ll see a box labeled “Overall Toxicity Score” and a breakdown of your link profile in terms of risk.

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From here, you can review your toxic links and determine if you need to remove (or disavow) any. The Backlink Audit tool will show you how, step by step.

Important note: Only disavow links that are part of a link scheme or directly disobeying Google’s guidelines. Otherwise, you may harm your rankings.

6. Earn Authority Backlinks with Digital PR

Backlinks are one of Google’s top ranking factors. And while there are many link building strategies, most are difficult to scale.

Digital PR is one of the best SEO tactics to earn links from high-authority websites at scale.

Common digital PR strategies include:

  • Writing press releases
  • Creating data-driven content (journalists love data)
  • Reactive PR (become a source)

This third option is by far the quickest for you to get started.

You can sign up for a service like Help A Reporter Out (HARO).

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Platforms like HARO connect writers that need sources to folks like you, an expert.

And it’s great because they solicit responses from you. Not the other way around.

Plus, big businesses like Business Insider, Mashable, and The New York Times use these services.

Start by signing up as a source. You’ll get emails with a list of businesses that need expert sources.

Like this:

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If a query sounds interesting, send the writer a contribution. It doesn’t take much work, and it’s one of the best ways to build quality links. At scale.

Note: There are other tools worth looking into, like Help a B2B Writer, Qwoted, and SourceBottle.

Read our guide to digital PR to learn more about building links this way.

7. Turn Brand Mentions Into Links

Sometimes, you’ll find a website that mentions you or your business but doesn’t link to your site. That’s called an unlinked brand mention.

Like this:

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And finding unlinked brand mentions (and asking for a link) is one of the best SEO techniques to get more backlinks.

Most website owners will be happy to turn that mention into a link. Your job is to find those unlinked brand mentions.

You can easily do that with the Media Monitoring tool.

Start by plugging your brand name into the tool. And you’ll see a list of all your mentions on the web.

The list includes blogs, social media posts, news articles, and forum comments that mention your brand.

You can filter out certain types of mentions and even filter by importance.

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You’ll also get an analysis of mentions over time.

This includes the number of mentions you’ve received, where you’re being mentioned, your presence score, and the sentiments of most of your mentions.

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Take note of all the unlinked mentions you find. And reach out to kindly ask for a backlink.

8. Use Supporting Content to Show Topical Expertise

Google wants to rank the best result for any search query. Which is why it’s important to think about optimizing for topics, not just keywords.

And this means creating strong supporting content.

This is where topic clusters come in. A topic cluster is a group of pages that are linked together and cover the same subject.

They’re important because they help Google understand the structure of your website and how pages connect to each other. And endorse your authority on a particular topic.

Topic clusters consist of three main factors:

  1. The pillar page (which focuses on a single topic)
  2. A cluster of pages (which cover related subtopics)
  3. Internal linking between the pillar page and the clusters
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Your first step is to pick a topic you want to rank for. This will be your pillar page.

For example, your pillar page can be about “link building,” and cluster subtopics can be “guest blogging” and “email outreach.” Among others.

Try to think about topics. Not keywords.

If you need help with ideas for topics, use our Topic Research tool.

Search for a broad term related to your business. The tool will show a list of topics in different cards.

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Pick topics that are broad enough to have lots of subtopics.

Once you have a list, start your keyword research. This will help determine which subtopics you’ll create content around.

Use our Keyword Magic tool to connect topics to keywords. Enter the topic you want suggestions for.

The tool will show a list of related keywords sorted by the average number of monthly searches.

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After researching keywords for all your topics, you’ll need to map your cluster.

Your pillar page should interlink with all subpages.

This mapping process will allow you to see (and organize) all your content. Including what you currently have and what you need to create.

Pro tip: After you come up with content ideas, use Semrush’s Marketing Calendar to plan your publication schedule.

9. Optimize for ‘People Also Ask’

The search engine results pages (SERPs) go way beyond the first 10 organic results.

And SEOs need to tweak their techniques and strategies to take advantage of as many SERP features as possible.

One of these is “People Also Ask” (PAA).

PAA is a Google SERP feature that shows searchers additional questions related to their original search query. And quick answers to them.

Like so:

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You should optimize for PAA for lots of reasons, including:

  • It can lead to an increase in CTR (click-through rate)
  • It can help you appear at the top of the SERPs
  • It can improve brand awareness

You can get an overview of the existing SERP features for your keywords with our Position Tracking tool.

Enter your domain, create a project, and add all the keywords you’d like to track. Then go to the “Overview” tab and filter by PAA.

Like this:

(Video) Holiday SEO Tips to Maximize Organic Traffic

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You can also go to the “Featured Snippets” tab to see SERP opportunities you can benefit from.

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The table shows keywords with featured snippets you don’t rank for. (Yet.)

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Plus, the table is conveniently sorted. The featured snippets you are closest to and have a better chance of targeting are at the top of the table.

Here are some things you can optimize to rank in “People Also Ask” boxes:

  • Give a dictionary-style answer at the beginning of your article
  • Use numbered and unnumbered lists where possible
  • Use questions in your subheaders

To dive deeper, read our study on how to maximize PAA opportunities.

10. Optimize for Image SEO

Image SEO refers to the optimization of images to get more traffic from search engines.

And it’s really important you pay attention to how your images are optimized. You’ll miss out on a potentially huge amount of traffic if you don’t.

Here are a few image SEO best practices:

  • Use descriptive file names for your images
  • Add descriptive alt text
  • Compress image to improve page speed
  • Create an image sitemap
  • Add image structured data

To get an idea of how well the images on your site are optimized, run an audit using our Site Audit tool.

Then, go to the “Issues” tab and search for “images.”

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You’ll get a list of all the errors, warnings, and notices regarding your images. For example, images that are broken, too large, have no alt text, etc.

Run this audit at least once a month to keep an eye on your image SEO.

11. Improve Your Organic CTR Using PPC Testing

You should definitely optimize for rankings. But you should also optimize for clicks.

Moving up to a primary spot in search results increases your CTR by 2.8%. And the more clicks you get, the higher you could rank.

The elements that can impact your site’s CTR are your:

  • Title tag
  • Meta description

But how do you know what title tag or meta description will deliver the highest CTR?

You test it.

You could test organically. Change your title tag and meta description, and wait to see what happens.

Or you can leverage PPC.

You’ll likely see quicker results and get powerful data about which keywords, headings, and lengths perform better.

Just be sure to properly set up your test to determine what’s having the biggest impact on CTR.

  1. To determine the best title tag to use, test at least three different headlines but keep the description the same for each.
  2. To determine the best description to use, test at least three different ones but keep the title/headline the same for each.

If you don’t know which pages to test first, we recommend prioritizing those that are performing well but could use a boost.

For example, pages ranking in positions #4-10.

To find them, head to our Organic Research tool, go to the “Positions” tab, and filter by position.

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So long as you receive sufficient clicks on your ads, you can use this data to improve your organic CTR as well.

12. Optimize for Core Web Vitals

Core Web Vitals are metrics that Google uses to measure a website’s overall user experience.

They’re made up of three specific page speed and user interaction measurements:

  • Largest Contentful Paint (LCP): The time it takes for the main content of a page to load. Ideally, 2.5 seconds or faster.
  • First Input Delay (FID): The time it takes for a page to become interactive, ideally less than 100 milliseconds.
  • Cumulative Layout Shift (CLS): The amount of layout shift of visual page content that is unexpected, ideally less than 0.1.

You can audit your site’s Core Web Vitals quickly and easily using Site Audit.

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Find the box labeled “Core Web Vitals” in your dashboard. Click “View details.”

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You’ll see your pages broken down by their status for each of the Core Web Vitals metrics. Plus, optimization tips.

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Take It a Step Further

Now that you know the best SEO techniques to boost your traffic and rankings, it’s time to deepen your knowledge. Here are a few helpful resources to guide your next steps:

  • SEO Best Practices
  • Keyword Research Guide for SEO
  • How To Create an SEO Strategy (+ Template)
  • SEO Crash Course with Brian Dean (+ Certification)


12 SEO Techniques to Boost Organic Traffic + Rankings? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

Which SEO techniques can you use to boost your website's traffic? ›

12 SEO Tips to Boost Your Organic Rankings & Traffic
  • Target Relevant Primary and Secondary Keywords. ...
  • Write Quality Original Content. ...
  • Format Your Content for Search Engines & Target Featured Snippets. ...
  • Optimize Your Page Title and Meta Description. ...
  • Use Short, Descriptive URLs.
Feb 4, 2022

What are the 11 steps to improve SEO rankings? ›

Improve your search engine rankings
  1. Understand your online customers.
  2. Use keywords on your website.
  3. Refresh your page content often.
  4. Gain referrals from other websites.
  5. Use meta tags in your content.
  6. Stay up to date on the latest SEO techniques.
Mar 7, 2023

Which are the different SEO techniques answer? ›

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good design. Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

How to increase organic traffic 2023? ›

Eight SEO Best Practices To Increase Organic Site Traffic In 2023
  1. Identify the right keywords. Keywords are super important for SEO. ...
  2. Create relevant content. ...
  3. Optimize page titles and descriptions. ...
  4. Optimize images. ...
  5. Use internal links. ...
  6. Optimize URLs. ...
  7. Reduce website load time. ...
  8. Build quality backlinks.
Feb 22, 2023

What are the 4 types of SEO? ›

Explore the four types of SEO and learn how to optimize your site.
  • On-page SEO. Our Beginners Guide to SEO outlines the basics of search engine optimization, and on-page SEO is one of the easiest and most common ways to boost site visibility. ...
  • Off-page SEO. ...
  • Local SEO. ...
  • Technical SEO.
Jan 5, 2023

How can I increase traffic to my website organically? ›

15 Low-Cost Tactics To Increase Organic Traffic
  1. Post Reviews And Testimonials. ...
  2. Publish Internally And Externally. ...
  3. Leverage Relationships. ...
  4. Create Thought Leadership Materials. ...
  5. Tap Into Other Existing Audiences. ...
  6. Connect Social Content To Your Website. ...
  7. Target 'People Also Ask' Keywords. ...
  8. Share Your Expertise.
Nov 10, 2022

How can I increase my SEO traffic in 30 days? ›

12 Ways to Increase Traffic to Your Site in 30 Days
  1. 1 Build an email list. ...
  2. 2 Blog regularly. ...
  3. 3 Engage with audiences on social media. ...
  4. 5 Create an account on StumbleUpon. ...
  5. 6 Do an SEO audit of your site. ...
  6. 7 Do more guest blogging. ...
  7. 8 Use internal links. ...
  8. 9 Leverage the power of visual content.
Oct 12, 2016

How do you build a strong SEO strategy? ›

Check out these seven simple ways to build a strong SEO strategy:
  1. Know Your Keywords. First things first. ...
  2. Write High Quality Content (Naturally) ...
  3. Use Keywords in Your Website Page URLs. ...
  4. Don't Overlook Page Titles. ...
  5. Review Every Page for Additional Keyword Placement. ...
  6. Improve User Experience. ...
  7. Hire an Expert.
Apr 19, 2016

What is the easiest thing someone can do to boost their SEO? ›

Make sure your website is user-friendly

Use a lot of headings to improve readability, and put your keywords in the headings. Headings stand out for search engines and will help you rank higher. Site speed is also important for SEO. The last thing you want to do is annoy your visitors with a sluggish site.

What is advanced SEO strategies? ›

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs.

Which technique should be avoided in SEO? ›

Keyword Stuffing

Using a high density of keywords in your content can look like you are keyword stuffing, which will likely result in a penalty from Google and a drop in rankings. Instead, choose to use your keywords naturally throughout the article and avoid putting them all together as one massive block of text.

How do you optimize organic search? ›

  1. How to Improve Your Organic Search Engine Optimization Efforts‍ ...
  2. Target Keywords That Match Intent. ...
  3. Don't Be Afraid of Low or Zero-Volume Keywords. ...
  4. Build Topical Authority with a Hub-and-Spoke Content Strategy. ...
  5. Consolidate Pages with Similar Content. ...
  6. Refresh Old Content for a Boost.
Sep 2, 2022

What are the main pillars of SEO? ›

The Three Pillars Of SEO: Authority, Relevance, And Experience.

How do you increase organic traffic with keywords? ›

If you're wondering how to increase organic traffic, we recommend considering the following strategies:
  1. Target People also ask sections.
  2. Analyze your keyword gaps.
  3. Refresh outdated content.
  4. Look for quick-win, low-competition keywords.
  5. Update your posts' titles and description tags.
Mar 26, 2023

What is the best organic traffic? ›

1. SEO. Search engine traffic remains king. A first-page google ranking is still the best way to drive organic traffic reliably to your site.

How to grow organic traffic with 5 fundamental SEO tactics? ›

14 Fundamental SEO Tactics to Increase Organic Traffic
  1. Find the Best Performing Pages of Your Competitors. ...
  2. Implement Content Optimization. ...
  3. Gain Authority Backlinks by Using Digital PR. ...
  4. Deliver a Flawless Page Experience. ...
  5. Create Quality Content. ...
  6. Click-Worthy Meta Descriptions. ...
  7. Pay Attention to Topic Clusters.
Jun 27, 2022

What are the 5 ingredients for SEO? ›

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
  • Know who you're cooking for.
  • Feed them something delicious.
  • Make them come back for seconds.
  • Use unique ingredients.
  • Clear the pests from the kitchen.

Can SEO increase organic traffic? ›

You can drive more organic website traffic by ranking your site content on search engine results pages (SERPs) via search engine optimization (SEO). Other than organic and paid search traffic, websites can also attract…

What are organic keywords? ›

Organic Keywords: What Is an Organic Keyword? An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO). Organic keywords contrast with pay-per-click (PPC) keywords, which are bid on through paid search marketing campaigns.

What is organic SEO? ›

Organic SEO refers to obtaining a natural placement and getting results that are done through various proven strategies such as optimizing the web page by writing high-quality and highly-relevant content, boosting keywords, incorporating meta tags, and backlinking.

What are the top 3 ranking factors for Google? ›

What Are the Most Important Google Ranking Factors?
  • High-quality Content.
  • Backlinks.
  • Search Intent and Content Relevancy.
  • Website Loading Speed.
  • Mobile Friendliness.
  • Domain Authority.
  • Keyword Optimization.
  • Website Structure.
Jan 2, 2023

What is the most important SEO factor? ›

There isn't one single ranking factor that will make or break your SEO. It's the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust.

What is the most popular SEO tool? ›

10 best SEO tools for 2023
  • Google Analytics and Google Search Console. Level: Beginner through to advanced. ...
  • Clearscope. Level: All levels. ...
  • Semrush. Level: Intermediate through to advanced. ...
  • Ahrefs. Level: Advanced. ...
  • Moz. Level: Beginner through to intermediate. ...
  • Surfer SEO. Level: All levels. ...
  • SE Ranking. Level: All levels. ...
  • WooRank.

What is 7 elements of on page SEO? ›

On-page SEO refers to the SEO elements you control on the webpage, or the webpage code, itself. Examples of on-page SEO include content, headlines and headers, image optimization, title tags, meta descriptions, structured data, and more.

What are the 3 key ranking factors that Google uses in their algorithm? ›

What are the 3 “key ranking factors” that Google uses in their algorithm?
  • Authority.
  • Usefulness.
  • Relevancy.
  • CSS.
  • Loading speed.
Feb 7, 2023

How can I increase my SEO traffic for free? ›

No Money, No Problem: 17 Free Ways to Boost Your Website's SEO
  1. Find better keywords. ...
  2. Delete duplicate content. ...
  3. Fix 404 errors. ...
  4. Write a unique title tag for every page. ...
  5. Write a compelling meta description for every page. ...
  6. Clean up your URL structure. ...
  7. Update your blog often. ...
  8. Include H1, H2, H3, etc.
May 2, 2016

What are strong SEO skills? ›

A skilled SEO expert should know the importance of well-researched keywords that are relevant to the product or service. Writing: SEO is a strategy driven by quality and content, and thus, any SEO campaign manager should have strong writing skills.

How can I improve my SEO for dummies? ›

10 Steps to Building an SEO-Friendly Website
  1. Step 1: Determine Site Architecture. ...
  2. Step 2: Choose Target Keyword. ...
  3. Step 3: Include Target Keyword in URL. ...
  4. Step 4: Include Target Keyword in Title Tag. ...
  5. Step 5: Summarize Target Keyword in Meta Description. ...
  6. Step 6: Add Structured Data to Page.

What is the biggest SEO challenge? ›

According to research by Search Engine journal 32.9% of SEOs cite lack or resources as the number one challenge they face.

How do I master SEO skills? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
Jul 21, 2022

What words should I avoid for SEO? ›

The most common SEO stop words are pronouns, articles, prepositions, and conjunctions. This includes words like a, an, the, and, it, for, or, but, in, my, your, our, and their.

What is the black hat technique of SEO? ›

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don't solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks.

How many keywords should I use on my website? ›

Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page. That is the most basic way to explain how many keywords should be focused on.

What are the top 3 ways to increase organic search ranking? ›

1. Understand how Google's ranking algorithm works
  • Create a backlink strategy. ...
  • Create unique and original website content. ...
  • Have a mobile-friendly site. ...
  • Create a relevant keyword list. ...
  • Write content around those keywords. ...
  • Create meta descriptions that boost clicks. ...
  • Create longer cornerstone content.

How can I improve my keyword ranking? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do you explain SEO to dummies? ›

SEO is built on keywords: the words that people type into search engines when looking for the kinds of products and services you sell or information you provide. The same words that must appear in your website, in the right places, in order for your pages to be regarded as matches for those searches.

What does an SEO strategy look like? ›

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan should draw from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.

What is SEO explained for beginners? ›

At its core, the meaning of search engine optimization (SEO) is increasing your website's visibility in the organic search results of major search engines. To get that visibility, you must understand three core components: What types of content search engine users and your customers want or need.

What is the golden rule of SEO? ›

The Golden Rule of SEO is "create content for users, not for search engines". This means that when creating website content, the primary focus should be on providing value to users and meeting their needs, rather than trying to manipulate search engine rankings by using keyword stuffing or other unethical tactics.

What are the 4 building blocks of SEO? ›

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.

What are the top 5 ways to increase traffic to any website? ›

Try the following approaches to learn how to increase website traffic.
  • Optimize your content with keywords. ...
  • Create targeted landing pages. ...
  • Craft engaging, high-quality content. ...
  • Use digital ads to promote your site. ...
  • Boost your local search reputation. ...
  • Send emails that link to your website.

How to increase website traffic organically in 2023? ›

Eight SEO Best Practices To Increase Organic Site Traffic In 2023
  1. Identify the right keywords. Keywords are super important for SEO. ...
  2. Create relevant content. ...
  3. Optimize page titles and descriptions. ...
  4. Optimize images. ...
  5. Use internal links. ...
  6. Optimize URLs. ...
  7. Reduce website load time. ...
  8. Build quality backlinks.
Feb 22, 2023

What is an example of organic traffic? ›

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing. The brand of digital marketing that focuses on improving organic traffic is called Search Engine Optimization.

Which strategy will likely yield the most organic traffic? ›

Which strategy will likely yield the most organic traffic? Launch a Smart Shopping Campaign in Google Ads. Optimize the home page of your website. Optimize each product page with a unique product-specific keyword.

How do I get millions of traffic to my website? ›

How to increase website traffic: Recap
  1. Optimize your free Google Business Profile.
  2. Perform on-page SEO.
  3. Get listed in online directories.
  4. Build backlinks.
  5. Post to social media.
  6. Include hashtags in your posts.
  7. Use landing pages.
  8. Target long-tail keywords.

What are the two techniques of SEO? ›

SEO techniques are classified into two broad categories:
  • White Hat SEO - Techniques that search engines recommend as part of a good design.
  • Black Hat SEO - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

What type of SEO is best for a website? ›

White-hat SEO improves your search engine ranking on the SERPs while regulating the integrity of your website with the search engine's terms of service. White-hat SEO practices are the best way to create a successful website.

How SEM and SEO helps to increase your website traffic? ›

Combining insights and data for more visibility into your audience from both SEO and SEM will produce greater results. Knowing how to use SEO and SEM together is an essential strategy to the growth of your site's traffic. SEO drives top-of-funnel leads while SEM drives bottom-funnel leads.

What are the 5 important concepts of SEO? ›

8 SEO Basic Concepts You Need to Get Started
  • SEO Basics 1: Who do I create content for? ...
  • SEO Basics 2: What kind of content do people want to read? ...
  • SEO Basics 3: How do I write content that is easy to digest? ...
  • SEO Basics 4: How can I help people find my content? ...
  • SEO Basics 5: How to I create a pleasant user experience?

How do I master SEO for my website? ›

  1. Make your site interesting and useful.
  2. Know what your readers want (and give it to them)
  3. Act in a way that cultivates user trust.
  4. Make expertise and authoritativeness clear.
  5. Provide an appropriate amount of content for your subject.
  6. Avoid distracting advertisements.
  7. Use links wisely.

How can I increase traffic to my website through Google? ›

Here are a few tips to help you improve your Google Ads campaigns, and drive more traffic and leads:
  1. Use long tail keywords. There are two types of keywords: short tail and long tail. ...
  2. Test, and then test again. ...
  3. Remove underperforming keywords. ...
  4. Invest more in successful keywords. ...
  5. Use Smart Bidding.

How much can SEO increase website traffic? ›

The average SEO campaign generates 1000 percent more traffic than the average social media campaign. In other words, you can't afford to let your SEO strategy fall by the wayside.

Does increased traffic improve SEO? ›

More traffic to your website is key to improving your SEO. When more direct and organic traffic visits your website, it shows Google that your domain has high authority. In turn, Google will tend to rank it higher in the SERP (search engine result page).


1. Local SEO Tips: How to Increase Website Traffic and Rankings
2. SEO for Beginners: Rank #1 In Google (FAST)
(Brian Dean)
3. 4 Best Off-Page SEO Strategies to Increase Site Traffic
(HubSpot Marketing )
4. 🔥 Top 10 SEO Tips For 2023 | 10 Best SEO Techniques For 2023 | SEO Tips 2023 | Simplilearn
5. Off-Page SEO Activity Strategy - SEO Techniques to Drive Organic Traffic in 2021
(Hashtag Window)
6. 10 Top Copywriting Techniques Pros Use To Increase Organic Traffic
(HubSpot Marketing )
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