Camila Escobar on LinkedIn: Skillshare® Acquires Creator Tooling Start-Up Superpeer to Expand its… (2024)

Hello LinkedIn family, greetings of the day!Thrilled to share a glimpse into my recent project for the Marketing Management II course under the guidance of Dr.Anuj Kapoor. As part of an innovative assignment, I had the opportunity to reimagine YouTube’s interface and functionality as part of their Product Development team. Here’s a sneak peek at two groundbreaking concepts we’re exploring:YouLearn: A personalized learning platform on YouTube enabling users to organize their learning journey, take synchronized notes, and collaborate. Users create learning paths, track progress, and earn badges. Groups foster interaction with live sessions, quizzes, and polls.-Benefits: Enhanced learning experience, control, and flexibility for users. Increased engagement, revenue, and content quality for organizations.YouTemplate: A YouTube interface for novice creators offering simplified editing tools, templates, and royalty-free assets to kickstart content creation.Features: Easy video editing, customizable templates, and a library of royalty-free assets.-Benefits: Streamlined content creation for users, fostering creativity and skill improvement. Increased creator retention and platform diversity for organizations, fostering community and collaboration.These concepts mark the beginning of our quest to enrich your YouTube journey. Stay tuned for more exciting updates! Share your thoughts and ideas to help us shape the future together.#innovation #youtube #productdevelopment #marketingmanagement #YouLearn #YouTemplate #userengagement

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Saturday was well spent! 🚀 Worked on content creation, tackled work tasks, and caught up on school assignments. I'm ready to conquer Monday like a pro! 💪💼 #WeekendWarrior #ProductManagement #ContentCreation #TorontoTech #TechDiversity"When you feel like quitting, think about why you started." - Zig Ziglar#WalkWithPurpose #CreativeStrides #InspiredWalking #MindfulStrolls#ArtOfWalking #StrideToCreate#DiscoverCreativity #CreativeJourney#WalkingInspiration #PathToCreativity #StridesOfImagination #WalkAndCreate #CreativityUnleashed#WalkingMindfully #CreativeDiscovery

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Duolingo boosted daily engagement by upto 20% for millions of users globally by introducing user leaderboards! But how did they do it and how to build right effective leaderboards in your #product? It used leaderboards effectively to foster a sense of competition and community among users to build the habit of learning, there by boosting engagement and retention massively. Let's learn how they did it and what we can learn from it!Learners on the app are grouped into leagues, and they earn points (or 'XP') by completing lessons and activities. As users accumulate points, they climb up the leaderboard, potentially moving up to higher leagues. This gives users a clear goal to strive for, makes the learning process more engaging, and provides a sense of achievement and progression.To build effective leaderboards in your product, here are some key factors product managers should consider:🎯 Clear Goals: The objective of the leaderboard should be clear and straightforward. In Duolingo, the goal is to earn as many XP points as possible by learning.🏆 Fair Competition: Leaderboards should be designed to promote fair competition. Duolingo does this by grouping users into leagues based on their activity level, ensuring that they're competing with others at a similar level.🔄 Frequent Updates: To keep users engaged and motivated, the leaderboard should be updated frequently. This gives users a reason to check back often and continue using the product.📈 Visible Progress: Users should be able to easily see their progress and position on the leaderboard. This provides a sense of achievement and motivates them to continue striving for the top spot.⚖️ Balanced Incentives: The rewards for topping the leaderboard should be appealing enough to motivate users but balanced enough to avoid encouraging unhealthy usage patterns. Duolingo rewards top users with progression to higher leagues and offers additional in-app benefits like virtual currency or power-ups.Remember, leaderboards are not suitable for every product or every user. It's essential to understand your user base and ensure that the competitive element of leaderboards aligns with your users' motivations and your product's overall goals. When done right, leaderboards can be a powerful tool to drive engagement and retention in your product.What are your thoughts on gamification and leaderboards?#productmanagement #userengagement #gamification #duolingo #edtech #productmanagers #productdesigners #userexperience #engagement #learning #community

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This story is so good!"Many companies hire an ad agency to make their Super Bowl commercials. But some things are more meaningful when done in-house.We decided to develop the ad in-house with our marketing and design teams because: -We understand our brand better than anyone. We know how to toe the line between funny and too far.-It’s faster. One of our operating principles is “ship it,” and if we own the process, we can ship it quickly without sacrificing quality!-We love the chance to collaborate closely with other teams and bring a seemingly-impossible idea to life."My key takeaway: Evaluate the pros and cons of any decision and trust your team!

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⏱️ How to create hyper-engaging content for your frontline – in less than 1 minute 👩🏻🏭 👩🏽🍳With Bounti, you can now craft super-engaging courses or any other content (weekly updates, onboarding plans, checklists etc.) in less than a minute! ⏱️Whether you're building on existing content 📚 or starting from scratch 🪄, the experience feels truly magical. ✨Don't just take our word for it and message me or comment if you want to try 📞 📧👇Big shoutout to our whole design and product team for making this happen 🎉

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UGC creators, success isn't just about the end goal; it's found in the daily journey you take. Embrace the ups and downs, celebrate small victories, and keep learning. Every step shapes your success story!Three Tips:1. Reflect Regularly: Review progress, celebrate wins, and learn from challenges.2. Keep Learning: Stay curious, explore new skills, and adapt to changes.3. Enjoy the Process: Focus on the journey's experiences, not just the end result.Remember, success is in the journey itself! #UGCJourney #ContinuousGrowth

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Hey LinkedIn! If you’re new to following me, I talk about #socialemediamarketing, #backstage, #contentcreator, #contentmarketing, and #contentcreation in #latvia ! Let me know if you have any questions related to this topics! ✒️

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There are two content features that Go1 has found are top of mind for L&D Admins: High-Quality content and wide variety/ breadth of content. You'll see if the picture below that Go1 works with hundreds of best-in-class publishers. After watching a 5-Min course from #mindscaling; companies sometimes focus so much on molding your skills to theirs. It can take away from the flare and why that individual was hired in the first place. Does your company separate their values and the values you bring to the table? This idea is made possible by having an amazing curation team here at Go1 that focuses on continued e-learning for us and intern translates to a great customer experience. #Go1 #LearningandDevelopment #L&D #ContentSolution #LimitlessLearning #BestinClassPublishers #EdTech #TrainingAndDevelopment #atddallas #atdaustin #texas #atdsanantonio #atdfortworth

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After a short hiatus, I'm pretty excited to be back on adplist.org doing what I love - mentoring current and aspiring content designers, and nerding out about all things content design! Come have a chat ✨ #contentdesign #mentor #mentoring

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Yesterday was a good day!! ☺️When you watch the training you’ve carefully crafted come to life… how can it not be?!Director mode was ✨activated ✨ and we continued filming our TikTok style Power Skills content, written to engage and excite Gen Z. Lengthy training? Boring e-learning? Unrelatable content? All problems of the past, because we’re on a mission to change the learning game entirely. Our top team pulled together, as always, and we have some exciting content pending 👏🏼What Power Skills do your early talent need to be taught? ⬇️ Let me know below. #genZ #powerskills #microlearning #60secondvideos #earlycareers #earlytalent

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