Creator Studio, la nueva herramienta de Facebook ideal para empresas | Websays (2024)

Después del lanzamiento de Facebook Watch, la red social de Zuckerberg sigue presentando novedades. Esta vez se trata de una herramienta llamada Creator Studio, una plataforma de gestión de páginas de empresa que permite a los community managers y a los gestores de las páginas corporativas de Facebook administrar, en un mismo espacio, el contenido a publicar, los insights de la página, los mensajes de la bandeja de entrada, entre otros.

Además, se trata de una espacio enfocado al contenido en vídeo ya que te ofrece herramientas como playlists, sound collections y la posibilidad de monetizar contenido mediante la inserción y gestión de anuncios en los vídeos de la empresa que se publican en la red social.

Para acceder a Creator Studio solamente se debe, desde la página corporativa, hacer click a «herramientas de publicación» (publishing tools) y, en el menú izquierdo y justo debajo de tools, se encuentra enlace a Creator Studio.

Concretamente, esta herramienta permite:

1. CREAR

  • Crear, programar y publicar contenido
  • Organizar vídeos en listas de reproducción
  • Manejar la promoción de publicaciones
  • Usar colecciones de sonidos

2. ADMINISTRAR

  • Administrar contenido
  • Administrar las páginas corporativas
  • Protección de contenido
  • Manejo de los inboxes

3. MONETIZAR

  • Gestionar pausas publicitarias (anuncios en tus vídeos de Facebook)
  • Insertar anuncios en vídeos
  • Configuración de pago

4. MEDIR

  • Acceder a los insights de tu página
  • Estadísticas de las páginas y del contenido
  • Rentabilidad de las pausas publicitarias

Además, Creator Studio permite bajarse todos los datos de los últimos 500 posts en formato Excel y analizar a nivel de publicación individual feedback positivo (likes, shares, comments) y feedback negativo (hide, hide all, unlike, report), reacciones e incluso filtrarlo según tipo de post (text, link, photo, video).

Actualmente esta herramienta está disponible sólo en ordenadores. Para una gestión del contenido similar a Creator Studio en versión mobile, habría que usar la app Facebook Creator. Y, finalmente, aún queda por ver si Creator Studio supondrá un ataque frontal a herramientas de programación de publicaciones y Facebook terminará restringiendo su API.

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Creator Studio, la nueva herramienta de Facebook ideal para empresas | Websays (2024)

FAQs

Is Facebook getting rid of Creator Studio? ›

You still have access to many of the same features to create, manage and monetize your content on Facebook through Professional dashboard, and you can access all of your content across Facebook and Instagram on Meta Business Suite. The Creator Studio mobile app is going away starting mid-October 2023.

What is the creator studio inspiration on Facebook? ›

What Is the Creator Studio Inspiration Hub? Creator Studio began rolling out the Inspiration Hub panel in December 2021. This native tool is built into Creator Studio and it displays posts and hashtags that are popular on Facebook and Instagram.

What is the difference between Facebook Business Manager and Creator Studio? ›

Creator Studio is a tool for creators who want to manage their content and grow their audience on social media, while Business Suite is for businesses that want to manage their social media accounts and expand their market.

How much does Facebook Creator Studio cost? ›

It is completely free to get started with Creator Studio.

How much do Facebook creators make? ›

As of Apr 4, 2024, the average hourly pay for a Facebook Content Creator in the United States is $38.91 an hour.

Do you need a Facebook account to use Creator Studio? ›

To access Creator Studio, you must connect your Instagram account to an existing Facebook page. If your account is not already connected, follow the steps on the screen to add an Instagram account to your profile. You can create a new Facebook business page if you don't have one.

Do you need Facebook account for Creator Studio? ›

Note that Creator Studio is only compatible with Creator and Business accounts. The process of connecting Instagram to Creator Studio will be different depending on whether or not your account is connected to a Facebook Page. For detailed instructions, check out Facebook's help center article.

How to earn money from Facebook? ›

You can earn money by using ads alongside your content. There are ways to use ads while keeping your content front and center, including adding In-Stream Ads to your Live and on-demand videos, and with Instant Articles. Check your eligibility for In-Stream-Ads and submit your Page for review.

What is the purpose of Creator Studio? ›

Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. You can schedule posts, interact with your community and even monetize your content.

What is the importance of Creator Studio? ›

Creator Studio is designed for managing your social media content, tracking performance, and connecting meaningfully with audiences on both Instagram as well as Facebook!

Which is better Meta Business Suite or Creator Studio? ›

Creator studio mostly helps with creating and scheduling content while the Business suite is mostly helpful in managing assets like pages and Instagram accounts.

Is it better to post on Creator Studio? ›

With Creator Studio, creators can manage their content without stress. They can engage with their audience at the right times, from anywhere. A content calendar in Creator Studio helps creators plan when to post for the best results. They can schedule posts when more people are online or during special events.

Which is better Business Suite or Creator Studio? ›

Creator studio has a number of features that cross over with Business Suite however it is better for an upgraded creator experience. It provides more in-depth performance insights and more advanced post set up options.

Who is eligible for Facebook Creator Studio Monetisation? ›

You must pass and remain compliant with Facebook's Partner Monetisation Policies and Content Monetisation Policies. You must have 500 followers for at least 30 consecutive days. You must live in a country eligible for Stars. You must agree to the Stars Terms and Conditions.

How do I enable monetization on Facebook? ›

Head to the Creator Studio and click on the Monetization tab. Choose your existing Facebook page and click Apply. This brings you to the Monetization Eligibility Checker, where you can check your status.

Can anyone be a digital creator on Facebook? ›

Becoming a digital creator on Facebook is open to anyone with an account, and the initial steps are not inherently complex. However, it does present certain challenges. While creating content itself may not pose a problem, building an online presence and acquiring followers can be challenging.

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