While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more. Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us. This all starts with keyword research. For an inside look into how Arel="noopener" target="_blank" hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here. Conducting keyword research has many benefits, the most popular reasons being: Conducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of.
What is keyword research?
Why is keyword research important?
Marketing Trend Insight
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website.
Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.
Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy.
People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches.
In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us.
This all starts with keyword research.
For an inside look into how Arel="noopener" target="_blank" hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here.
Conducting keyword research has many benefits, the most popular reasons being:
Conducting effective keyword research can provide you with insights into current marketing trends, and help you center your content on relevant topics and keywords your audience is in search of.
When you identify the best fitting keywords for the content you publish, the higher you'll rank in search engine results — the more traffic you’ll attract to your website.
If your business has content that other business professionals are looking for, you can meet their needs and provide them with a call to action that will lead them into the buyer journey from the awareness stage to the point of purchase.
By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.
Keywords vs. Topics
More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.
And to some extent, this is true, but in the eyes of an SEO professional it’s a different approach. Rather, it's the intent behind that keyword, and whether or not a piece of content solves for that intent (we'll talk more about intent in just a minute).
But that doesn't mean keyword research is an outdated process. Let me explain:
Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics — by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.
Elements of Keyword Research
There are three main elements to pay attention to when conducting keyword research.
Google ranks content for relevance. This is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers' needs. In addition, your content must be the best resource out there for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you're not seen as authoritative in the space, or if a keyword's SERPs are loaded with heavy sources you can't compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.
You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site. Kind of like setting up shop in a ghost town.
Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.
How to Research Keywords for Your SEO Strategy
I'm going to lay out a keyword research process you can follow to help you come up with a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Step 1: Make a list of important, relevant topics based on what you know about your business.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas — what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example — selling marketing software (which happens to have some awesome SEO tools... but I digress), you might have general topic buckets like:
- "inbound marketing" (21K)
- "blogging" (19K)
- "email marketing" (30K)
- "lead generation" (17K)
- "SEO" (214K)
- "social media marketing" (71K)
- "marketing analytics" (6.2K)
- "marketing automation" (8.5K)
See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move on to step 2 ...
Step 2: Fill in those topic buckets with keywords.
Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
For instance, if I took that last topic bucket for an inbound marketing software company — "marketing automation" — I'd brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:
- marketing automation tools
- how to use marketing automation software
- what is marketing automation?
- how to tell if I need marketing automation software
- lead nurturing
- email marketing automation
- top automation tools
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy.
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources report, available in the Traffic Analytics tool. Drill down into your website's traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues — those who are in Sales or Service and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Here at HubSpot, we use the Search Insights Report in this part of the process. This template is designed to help you do the same and bucket your keywords into topic clusters, analyze MSV, and inform your editorial calendar and strategy.
Featured Resource: Search Insights Report Template
Download the Template
Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your web page addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?
It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful about how you interpret the keywords you target.
Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.
To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up. Make sure the type of content Google is closely related to what you'd intend to create for the keyword.
Step 4: Research related search terms.
This is a creative step you may have already thought of when doing keyword research. If not, it's a great way to fill out those lists.
If you're struggling to think of more keywords people might be searching about a specific topic, take a look at the related search terms that appear when you plug in a keyword into Google. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Want a bonus? Type in some of those related search terms and look at their related search terms.
Step 5: Use keyword research tools to your advantage.
Keyword research and SEO tools can help you come up with more keyword ideas based on exact match keywords and phrase match keywords based on the ideas you've generated up to this point. Some of the most popular ones include:
- Free Keyword Research Tool
- Google Keyword Planner
- Keywords Everywhere
Fill out the form to access your kit.
Complete SEO Starter Pack
How to Find and Choose Keywords for Your Website
Once you have an idea of the keywords that you want to rank for, now it's time to refine your list based on the best ones for your strategy. Here's how:
Step 1. Use Google Keyword Planner to cut down your keyword list.
In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you're considering. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now — and reap the benefits for later.
Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are therefore worth more of your focus.
Step 2: Prioritize low-hanging fruit.
What we mean by prioritizing low-hanging fruit is to prioritize keywords that you have a chance of ranking for based on your website’s authority.
Large companies typically go after high search volume keywords, and since these brands are well established already, Google typically rewards them with authority over many topics.
You can also consider keywords that have little competition. Keywords that don’t already have multiple articles battling for the highest rank can afford you the spot by default — if there’s no one else trying to claim it.
Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen.
You want to write content around what people want to discover, and checking MSV can help you do just that.
Monthly search volume is the number of times a search query or keyword is entered into search engines each monthly. Tools like searchvolume.io or Google Trends can help you find out the most searched keywords over related keyword clusters for free.
Step 4: Factor in SERP features as you choose keywords.
There’s several SERP feature snippets that Google will highlight if used correctly. An easy way to find out about them is to look up the keywords of your choosing and see what the first result looks like. But for a quick overview of the types of SERP featured snippets, we’ll summarize what they are here.
Image packs are search results displayed as a horizontal row of images that appear in an organic position. If there’s an image pack, you should write an image-heavy post to win placement in it.
Featured snippets, or paragraph snippets, are short snippets of text that appear at the top of Google search results for quick answers to common search queries. Understanding the searcher’s intent and providing succinct, concise answers can help in winning the placement.
List snippets, or listicles, are snippets made for posts outlining steps to do something from start to finish — often for “How To” searches. Making posts with direct, clear instructions and formatting can assist in winning this placement.
Video snippets are short videos that Google will display at the top of a search query page in place of text featured snippets. Posting a video on both YouTube and your website can help you win this placement if tagged in the targeted keywords people are searching for.
Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Head terms are keyword phrases that are generally shorter and more generic — they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
- how to write a great blog post
If you answered #2, you're absolutely right. But don't get discouraged. While head terms generally boast the most search volume (meaning greater potential to send you traffic), frankly, the traffic you'll get from the term "how to write a great blog post" is usually more desirable.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords. You definitely want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul.
Step 6: See how competitors are ranking for these keywords.
Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, Arel="noopener" target="_blank" hrefs allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Best Keywords for SEO
Understand that there's no "best" keywords, just those that are highly searched by your audience. With this in mind, it's up to you to craft a strategy that will help you rank pages and drive traffic.
The best keywords for your SEO strategy will take into account relevance, authority, and volume. You want to find highly searched keywords that you can reasonably compete for based on:
- The level of competition you're up against.
- Your ability to produce content that exceeds in quality what's currently ranking.
And You’ve Got the Right Keywords for Your Website SEO
You now have a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains.
Be sure to re-evaluate these keywords every few months — once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.
Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.
Topics: Keyword Research
The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.How do I start keyword research for SEO? ›
- Make a list of broad topics relevant to your topic. ...
- Expand each topic with a list of phrases you think your customers use. ...
- Find related search terms. ...
- Analyze the strength of your keywords. ...
- Determine how you rank in your industry. ...
- Verify search intent.
- Finding keywords: how to find relevant keywords with keyword research tools.
- Analyzing keywords: how to prioritize keywords using key metrics and criteria.
- Targeting keywords: how to identify primary keywords and nail their search intent.
The four types of keywords to classify search intent are informational, navigational, commercial, and transactional.What is keywords in SEO for beginners? ›
A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It's the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.How many keywords should I start with SEO? ›
How Many Keywords Per Page Should I Use For SEO? Ideally, you should try to use one keyword per page, whilst also using three variations of keyword. Each page should focus on a single topic, including the main keywords within your content. You should choose one to three keywords per page.How do SEO experts start the first step? ›
Keeping Up with the Industry
The first step to becoming an SEO expert is reading articles authored by established professionals and following the latest search marketing news to stay abreast of changes in the industry. Keeping up and evolving your strategies is an ongoing responsibility.
Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.What are the six basic search techniques? ›
- Keyword Searching. Use a keyword search to search all parts of a source for the words you enter in the search box. ...
- Boolean Searching. ...
- Subject Searching. ...
- Limiters. ...
- Phrase Searching. ...
- Using References/Works Cited Lists.
- Google Keyword Planner.
- Google Trends.
- Keyword Tool.io.
- Term Explorer.
- Moz's Keyword Difficulty Tool.
- SE Ranking.
There are 3 primary components to keyword research: search volume, competition, and relevance.What are keywords give five examples? ›
Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.What is an ideal SEO checklist? ›
On-Page SEO Checklist. Crawl your website. Conduct an SEO audit and define your site architecture. Update URLs, page titles, and meta descriptions. Make sure your keyword is in your URL.Can I learn SEO without coding? ›
The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code.How can I practice SEO skills? ›
- Step 1: Master The Basics. ...
- Step 2: Dive Deeper Into The Technical Side. ...
- Step 3: Create An SEO Process. ...
- Step 4: Optimize Your Content. ...
- Step 5: Build Your Backlinks. ...
- Step 6: Don't Forget About Humans. ...
- Step 7: Never Stop Learning.
- Always start with a broad search term (seed keywords).
- Narrow this list down with include and exclude words.
- Remove low-volume keywords.
- Use a keyword clustering tool, such as KeyClusters.
- Check that the results satisfy the user's search intent.
To develop an effective SEO keyword strategy, you must first have a traffic goal. After that, research your audience and choose keywords related to your business model and goals. Finally, you must create content around those keywords that can earn you traffic.What are the 5 important concepts of SEO? ›
- SEO Basics 1: Who do I create content for? ...
- SEO Basics 2: What kind of content do people want to read? ...
- SEO Basics 3: How do I write content that is easy to digest? ...
- SEO Basics 4: How can I help people find my content? ...
- SEO Basics 5: How to I create a pleasant user experience?
Generally speaking, many SEO professionals agree that a keyword should not appear more than once per 200 words of copy. This means that for every 200 words of copy on a webpage, a given keyword should not appear more than once. This includes close variants of a keyword.How long does it take for SEO keywords to work? ›
The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.
- Step #1 Get to Know Your Buyers and Their Search Habits. ...
- Step #2 Optimize Your Website and Add New Content. ...
- Step #3 Maximize Conversions From Website Visitors.
Type a keyword into the Google trends tool, and it will show a graph of the historical search volume. It also generates related keywords people are searching for. You can filter by region and select a specific category.What are the 4 search tactics? ›
The concept of the search tactic was defined, as well as four categories of tactics for the search proper: monitoring tactics, file structure tactics, search formulation tactics, and term tactics.What are the four key search strategies? ›
- Choosing search terms.
- Searching with keywords.
- Searching for exact phrases.
- Using truncated and wildcard searches.
- Searching with subject headings.
- Using Boolean logic.
- Citation searching.
Our top three alternative search engines that don't track you are DuckDuckGo, Searx and WolframAlpha. They go beyond Google's capabilities by emphasizing privacy, metasearch features and academic search results, respectively.How do I find the most profitable keywords? ›
The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or try your service. Too many people try to choose these keywords by looking solely at metrics like volume, keyword difficulty (KD), and cost per click (CPC).What is an example of research keyword? ›
For example, if your research question is: Does playing video games increase the chance that children will be violent? Words such as (does, the, that, chance, will, and be) don't have a specific meaning, so we can cross them out.
It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.How many keywords should I use for research? ›
The Publication Manual does not place a limit on how many keywords you may use. However, to be most effective, keywords should be a concise summary of your paper's content. We recommend three to five keywords.How many types of keywords are there in SEO? ›
There are 4 types of keywords: short-tail, long-tail, questions, and intent targeting keywords.
Keywords should contain words and phrases that suggest what the topic is about. Also include words and phrases that are closely related to your topic. (For example, if the paper is about heart diseases, use words like stroke, circulatory system, blood, etc.What not to search up on Google? ›
- Mr Hands. A former Boeing engineer, Kenneth Pinyan went by the nickname Mr Hands and he recorded himself repeatedly having sex with a horse. ...
- Tub Girl. ...
- Lemon Party. ...
- Two Girls, One Cup. ...
- Eel Girl. ...
- Goatse. ...
- Mouth Larva. ...
- Four Girls Finger Painting.
We know that Google (GOOG) likes to keep products in "beta," or "incomplete," longer than other companies -- so long, in fact, that the word "beta" has lost its meaning in Mountain View.What are the 3 most important things for on-page SEO? ›
In its most basic form, on-page SEO is the criteria that Google uses to show a particular search result over another. When considering on-page SEO, we highly recommend looking at three main factors: page speed, content, and mobile-friendliness.What are the three most important pieces of SEO? ›
- Rankings: Crawling, Indexing, Formatting and Links. ...
- Quality Content: What Sets Your Website Apart. ...
- Measure: Integrate your SEO strategy.
The most important SEO KPI is organic conversions, whether they're sales, leads, subscriptions, or any other action that makes money for your business. Measuring and tracking organic conversions is the most straightforward way to demonstrate the success of your SEO efforts.How can I practice SEO for free? ›
- WordPress. There's no substitute for getting out there and trying to do some SEO for yourself, and you can't really do SEO without your own website. ...
- Google Analytics. ...
- Google Search Console. ...
- Google Skillshop. ...
- Google's Online Marketing Challenge. ...
- Majestic. ...
- Yoast SEO.
- Take an SEO course (or several SEO courses)
- Learn SEO by optimizing their own website.
- Work at a marketing agency.
- Take on SEO clients.
- Get an online SEO certification or degree.
- Work as an “in house” SEO professional.
SEO is not easy. But it's no rocket science either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.
Defining the relevant keywords is the first step in creating a search engine optimized website content. By using the keywords and building your themes around them will create content that gives answers to Google searches.How long does it take to learn SEO? ›
Average Time it Takes to Learn SEO
Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.
SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.What is the fastest way to rank a keyword? ›
- Step 1: Lay the Groundwork. ...
- Step 2: Do Your Initial Keyword Research. ...
- Step 3: Check Out the Competition. ...
- Step 4: Consider Intent. ...
- Step 5: Conceptualize the Content. ...
- Step 6: Execute. ...
- Step 7: Optimize for Your Keyword. ...
- Step 8: Publish.
Keyword Difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google's organic search results for a specific term. A keyword's difficulty is based on a number of different factors, including domain authority, page authority, and content quality.How can I rank my keywords faster? ›
- Keyword research. Keyword research lays the foundation for optimizing your site. ...
- Site structure. ...
- SEO content audit. ...
- Content creation, optimization, and on-page SEO. ...
- Link earning. ...
- Social media. ...
- Track performance.
- Step 1: Make a list of important, relevant topics based on what you know about your business. ...
- Step 2: Fill in those topic buckets with keywords. ...
- Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
- Step 4: Research related search terms. ...
- Step 5: Use keyword research tools to your advantage.
- Find keywords with search traffic potential.
- Make sure you can create content that aligns with search intent.
- Make sure the keyword has “business potential”
- Make sure you can rank for the keyword.
Simply put, the fundamentals of SEO can be boiled down to The 3 Cs: content, code and credibility.What are the basic rules of SEO? ›
- Make your site interesting and useful.
- Know what your readers want (and give it to them)
- Act in a way that cultivates user trust.
- Make expertise and authoritativeness clear.
- Provide an appropriate amount of content for your subject.
- Avoid distracting advertisements.
- Use links wisely.
How much does Keyword Research Cost? A keyword research tool on its own costs about $200–$500 per month, depending on the number of queries you need. Then, the cost is in the time of doing the analysis and prioritizing keywords/topics to create SEO campaigns for.How do I create a SEO keyword plan? ›
- Sign in to your Google Ads account. ...
- Click the tools icon , then under 'Planning', click Keyword Planner.
- Click Discover new keywords.
- There are two ways to discover new keyword ideas: ...
- Click Get results.
- SEMrush. SEMrush is a complete SEO tool suite to carry out keyword research and improve your SEO rankings. ...
- AnswerThePublic. ...
- Ubersuggest. ...
- Ahrefs. ...
- Google Keyword Planner. ...
- Long Tail Pro. ...
- Serpstat. ...
If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.How long does SEO keyword research take? ›
Keyword research takes around 10 days to complete and moves into the development of keyword strategy. With these keyword discoveries, an SEO campaign assembles a keyword strategy to grow organic traffic towards your site.What are the 5 ingredients for SEO? ›
- Know who you're cooking for.
- Feed them something delicious.
- Make them come back for seconds.
- Use unique ingredients.
- Clear the pests from the kitchen.
Keyword Planner helps you research keywords for your Search campaigns. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.Can keyword research be done without a tool? ›
Yes. Keyword research can be done with out a tool. Paid tools like Ahrefs, SEMRush, or Moz can be great investments to help you conduct keyword research. However, it is possible to do effective keyword research without expensive tools like these.