Of all the things to break a record for, the most liked picture on Instagram (given that there are now a billion monthly users, and 3.5 billion likes per day) is probably one of the biggest challenges.
You need a following (check out who has the most Instagram followers here). You could (debatably) do with some photography skills. You want to (again, debatably) have something worth taking a picture of.
As we’ll see in the list of top pictures, not all of the above are totally necessary, but they’ll help. So, here goes.
The 20 most liked pictures on Instagram
* If you’re not a fan of football or Billie Eilish you may find this list distressing.
20. Billie Eilish with blonde hair
Taken just a few days after her post revealing her new hair style, this post was carried into the list on the popular waves of the original revelation.
19. Ariana Grande gets married to Dalton Gomez
Here is Ariana Grande's first post on the list, and by no means the last. This one is from her recent wedding to Dalton Gomez.
18. Tom Holland says 'happy birthday' to Zendaya
Tom Holland returns to this list with a post dedicated to girlfriend Zendaya. He previously had a spot with a post featuring himself and Robert Downey Jr.
17. Khaby Lame keeps it simple
This fun viral video from TikTok sensation Khaby Lame has proven that TikTokkers can make it big over on Instagram, too.
16. Cristiano Ronaldo comes back to Manchester United
One of the most famous football players in the world grabs another spot in the list, this time celebrating his return to Manchester United.
15. Billie serves old-school glam at the Met Gala
September's Met Gala was a throwback to old school Hollywood glamour, with Billie Eilish giving us real Marilyn vibes.
Her Instagram post showing her look and thanking the designer Oscar de la Renta has shot into the top 20, with almost 20 million likes and counting.
14. Sad news from the Boseman family
Actor Chadwick Boseman was beloved around the world. His passing back in August 2020 was announced on Instagram by his family, and is the 12th most liked post of all time.
13. Ronaldo plays for Manchester United
Christiano Ronaldo's move to Manchester United this season has got millions of thumbs clicking on that 'like' button. Number 13 is his second appearance for the team.
12. Ronaldo says goodbye to Diego
As proof of Maradona's huge presence in the history of the game, we've seen a number of dedications to the legendary footballer make the list over time. This one is from Cristiano Ronaldo.
11. A real-life mermaid just swims past the top 10
Number 11 in the most liked posts hall of fame is @ironshoremermaid, aka 'Mermaid Montana' – a professional mermaid, zoologist, and entrepreneur.
Her posts of swimming up behind amazed children often go viral, and this one in particular really made the world click 'like'.
10. Lionel Messi takes leave of Barcelona
Messi's next spot in the list references his departure from Barcelona football club.
9. Lionel Messi takes the trophy
Another sports entry, next we have legend Lionel Messi celebrating after his national team Argentina won the Copa América trophy.
8. Billie Eilish and her British Vogue photoshoot
Out of all of the British Vogue photos Eilish posted to her Instagram back in May, this one is by far the most popular. If things continue, it could climb higher up this list.
7. Lionel Messi takes up a new team
Again (!) it's Messi. This post came hot on the heels of his one about leaving Barcelona, with the player announcing his signing to PSG.
6. Billie Eilish reveals her blonde hair (for the first time)
This post has become incredibly popular in such a short time and is Eilish's last post on this list. That means she has the most entries out of anybody, and with quite a margin too.
5. Kylie announces a sibling for Stormi
Kylie Jenner, once holder of the record of the most liked photo on Instagram, is back in the top five with her announcement that she's pregnant with baby number two. The cute video quickly went viral as fans fell over themselves to share the news.
4. Ariana Grande gets married to Dalton Gomez part two
Wow, this post skyrocketed to fourth place in an incredibly short time. Another Grande post, featuring a ton of photos from her wedding.
3. XXXTentacion’s last Instagram post
This was the last post from rapper XXXTentacion before his death in June 2018.
It’s actually the only picture on his Instagram feed.
Eerily, a music video was released posthumously in which the rapper attends his own funeral.
2.Ronaldo and his partner announce twins
A new entry in winter 2021 and it's more baby news - this time from Ronaldo and his partner Georgina Gio.
The snap of them proudly showing the world their scan images has been liked more than 30 million times since the end of October!
1. An egg.
This picture of an egg cracked Kylie Jenner’s Instagram record by a long shot, with over 55 million likes at the time of writing.
The world_record_egg account began a campaign to set the world record for the most liked post on Instagram, and it was an invitation people just couldn’t turn down.
The account was successful, and didn’t need to build much of an audience to do it, either.
The cheeky egg even got a response from Kylie herself.
There was a lot of speculation about who was behind the egg, and as time went on the egg began to crack.
Literally, it posted pictures of itself cracking.
The big reveal came during the Super Bowl when it was revealed Hulu had partnered with the egg to raise awareness around mental health.
Pretty eggcellent, if you ask us.
With thanks to Wikipedia for providing the posts in this list.
FAQs
Who got the most likes on Instagram in 24 hours? ›
In February, Beyonce posted a photo announcing she was pregnant with twins. It become the most-ever liked post on Instagram, getting more than 8 million “likes” in the first 24 hours. The singer and her husband, music producer Jay-Z, decided to trademark the names of their twins.
What is the most liked Instagram photo ever? ›The most liked image on Instagram is a photo of an egg, and was achieved by the Instagram account "world_record_egg" posted by the Egg Gang, with 55,746,040 likes, as of 1 February 2022.
Who has the most liked picture on Instagram 2022? ›Instagram's most popular post
As of May 2022, the most popular post on Instagram was Photo of an Egg by the account @world_record_egg, which had 55.9 million likes on the platform.
Answer: As of May 2022, the most liked post on Instagram is the photo of an Egg by the account @world_record_egg, with 55.9 million likes.
Why don't I get enough likes on Instagram? ›A low reach could mean that you need to assess your hashtag performance, time of post, and the type of content you shared. These are 3 things that could unveil why your post has received less engagement and why it is being suppressed by Instagram. The higher your reach is, the more impressions you will get.
Do Instagram likes matter? ›Whether high or low, Instagram likes are one of the parameters that you can use to gauge how well your posts are doing. A high number of likes means your followers find your posts entertaining or helpful. A low number means you can do better.
How many likes is good on Instagram? ›Instagram profiles with up to 1,000 followers receive an average of five likes per day. With ten likes, you already belong to the top ten. Accounts with a maximum of 10,000 followers receive an average of 25 likes a day. The top ten percent already get 60 likes.
Who is most followed on Instagram? ›As of 20 October 2022 the most-followed person is footballer Cristiano Ronaldo with over 488 million followers, and the most-followed woman is reality television star Kylie Jenner with over 371 million followers.
Who has the highest views on Instagram? ›1. Lady Gaga — “Tattoo” The first clip was posted in 2019 by singer, songwriter, and actress Lady Gaga. It's also the most liked Instagram post on the site.
Who has the highest comment on Instagram? ›Let's all try together to beat the world record for most comments on a post! The current holder is Amir Tataloo, an Iranian singer with 16 mill!
Who posted the egg? ›
When 'world_record_egg' had posted the hen egg photo three years back, reality star and businesswoman Kylie Jenner - who hails from the Kardashian-Jenner clan, known for their Internet breaking skills - was the proud owner of the most liked Instagram photo, which happened to be her 2018 announcement of the arrival of ...
What photos get more likes? ›Just read these tips for better posts, provided by the folks at Curalate. The lighter the image, the better (24 percent more likes). Give us more background, less close-up (29 percent more likes). Bluish, or cold, images fare better than reddish, or warm, images (24 percent).
How many likes do eggs have? ›It became a global phenomenon and an internet meme within days of its creation. It is the most-liked Instagram post and was once the most-liked online post on any website in history, with over 56.1 million likes as of September 2022.
Who has the fastest likes on Instagram? ›- billieeilish. 106M followers. View profile. ...
- arianagrande. 334M followers. View profile. ...
- tomholland2013. 68M followers. View profile. ...
- khaby00. Original audio. View profile. ...
- billieeilish. 106M followers. View profile. ...
- cristiano. 484M followers. View profile. ...
- cristiano. 484M followers. View profile.
The Most Liked Videos on TikTok
The most liked TikTok video is Bella Poarch's clip where she bobs her head to Millie B's M to the B song. The video has received an incredible 55.1 million likes and has 2 million comments on it.
| SN | Instagram Account | Followers [In Million] |
|---|---|---|
| 1. | 556931724 [556.93 M] | |
| 2. | Cristiano Ronaldo | 488192739 [488.19 M] |
| 3. | Kylie Jenner | 371110284 [371.11 M] |
| 4. | Lionel Messi | 366423227 [366.42 M] |
The takeaways. Despite all those possible excuses I just offered, one thing is pretty clear: just using hashtags doesn't increase engagement. If you want more likes and comments, you need to think a little more creatively.
Who lost the most followers on Instagram in 24 hours? ›American beauty YouTuber and makeup artist James Charles has once again made it to a controversy following which his follower count on Instagram dropped by over 100K. The YouTuber revealed that he lost more than 80,000 followers in just 24 hours after he posted a tucking picture of himself on the social media platform.
Why are my Instagram likes so low 2022? ›Over the last few years, I've noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post.
What is the best time to post on Instagram? ›- Monday: 6 AM, 10 AM, 10 PM.
- Tuesday: 2 AM, 4 AM, 9 AM.
- Wednesday: 7 AM, 8 AM, 9 AM.
- Thursday: 7 AM, 8 AM, 11 PM.
- Friday: 5 AM, 1 PM, 3 PM.
- Saturday: 11 AM, 7 PM, 8 PM.
- Sunday: 7 AM, 8 AM, 4 PM.
Why do I only see 100 likes on Instagram? ›
Are you wondering, 'Why can't I see the number of post likes on Instagram? '. This change comes down to the fact that Instagram will no longer publicly display the number of likes generated by posts unless the user chooses to make the like count public.
Does liking your own post help? ›“Liking” your own posts gives those posts a little extra nudge in terms of engagement. Having at least one “Like” draws attention to a post and gives it a little extra perceived importance in the minds of your friends and page “Likers”.
Does liking post get followers? ›People prefer retweets, replies, and embeds a lot more than they care about likes. Likes are, for many people, not very valuable. However, I'm here to tell you that you can get more followers just by liking tweets. It's probably more effective than you would believe, but it's also tricky to pull off properly.
Is 40 likes on Instagram good? ›Forty likes is better than zero likes but yes, that is a lower ratio than expected once you have 500 followers. Low engagement on your posts (less than 100 likes) mean that you are sharing content that your audience isn't really interested in. There are several factors that can influence low Instagram engagement.
How many likes on Instagram is viral? ›Likes, shares, and comments are all integral parts of the process of going viral. However, you should keep in mind that the bar for achieving viral status can vary between different social media platforms. For example, to go viral on Instagram, you need more than 100,000 likes and views.
How many Instagram followers is a lot? ›If you've reached 200,000+ followers to your Instagram account, you have officially entered the big leagues. You are now a famous Instagram influencer, who is a trusted authority in their given niche. You shouldn't have as much difficulty gaining more followers at this point because you have name brand recognition.
What is Kylie Jenner's most liked Instagram post? ›On 13 January, just a week and a half after it was first posted - the egg reached its ultimate goal of more than 18 million likes. Previously, the most liked picture was reality TV star Kylie Jenner's announcement that she'd had a baby, Stormi.
Who has the fastest likes on Instagram? ›- billieeilish. 106M followers. View profile. ...
- arianagrande. 334M followers. View profile. ...
- tomholland2013. 68M followers. View profile. ...
- khaby00. Original audio. View profile. ...
- billieeilish. 106M followers. View profile. ...
- cristiano. 484M followers. View profile. ...
- cristiano. 484M followers. View profile.
1. Billie Eilish's blonde hair reveal. Billie's blonde hair is among the most-liked Instagram pictures in history, racking up over 19.7 million likes in one day and over 23 million at the time of writing.
What is the most liked TikTok? ›The Most Liked Videos on TikTok
The most liked TikTok video is Bella Poarch's clip where she bobs her head to Millie B's M to the B song. The video has received an incredible 55.1 million likes and has 2 million comments on it.
Who posted the most liked egg? ›
Three years later, the photo--uploaded by @world_record_egg--has collected over 55.5 million likes and it continues to be the most liked image on Instagram, revealed Guinness World Records in a tweet recently.
Who has the highest views on Instagram? ›1. Lady Gaga — “Tattoo” The first clip was posted in 2019 by singer, songwriter, and actress Lady Gaga. It's also the most liked Instagram post on the site.
Who has the highest comment on Instagram? ›Let's all try together to beat the world record for most comments on a post! The current holder is Amir Tataloo, an Iranian singer with 16 mill!
Who got the fastest 1M likes on Instagram? ›With this, Jungkook has become the fastest person to achieve this feat. The K-pop singer has also broken the Guinness World Record for the Fastest Instagram post to reach 1M likes. The record was previously held by Brazil's Juilette Freire who took three minutes to cross one million likes on her Instagram post.
Who is the fastest person to reach 1 million Instagram followers? ›The fastest time to reach 1 million followers on Instagram is 43 minutes, and was achieved by Kim Taehyung 'V' (Hangul: 김태형) (Republic of Korea), on 6 December 2021.
How much money does 1 million Instagram followers make? ›How much money does 1 million Instagram followers make? An influencer with 1 million Instagram followers will make $10,000 per post. If you are an influencer with more than 1 million followers, you can charge anywhere from $10,000 to $100,000 per post or campaign.
What is the most liked video on Instagram? ›...
The videos that made up the list of the most liked video on Instagram are:
| Most Liked Video On Instagram 2022 | Likes | Comments |
|---|---|---|
| @cristiano: ” No excuses” | 7.6 M | 50.2K |
...
Instagram.
| Original author(s) | Kevin Systrom Mike Krieger |
| Developer(s) | Meta Platforms |
| Initial release | October 6, 2010 |
| Stable release(s) [±] | |
|---|---|
Nick Vujicic's family photo is the most-liked Facebook post of all time, with 15 million.
Who owns TikTok? ›The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.
Is TikTok owned by China? ›
TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by Chinese company ByteDance.
Who invented TikTok? ›Zhang Yiming (Chinese: 张一鸣; born April 1, 1983 in Longyan, Fujian) is a Chinese internet entrepreneur. He founded ByteDance in 2012 and developed the news aggregator Toutiao and the video sharing platform TikTok (Douyin/抖音), formerly known as Musical.ly.