Websites have a lot of moving parts, so the success of your website marketing depends on optimizing your website to be fast, functional, and user-friendly.
One such component is technical SEO, which is a subcategory of search engine optimization that involves optimizing the infrastructure of your website.
Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any technical issues that prevent it from being understood and ranked by search engines. You should implement technical SEO to attract organic traffic and turn that traffic into customers.
Here’s what technical SEO is and what benefits it brings for your website.
What is Technical SEO?
Technical SEO is a subcategory of SEO that involves optimizing the infrastructure of your website so it can be easily crawled and indexed by search engines. It deals with the technical components of your website — such as the sitemaps, page speed, URL structure, schema, site navigation, and more.
Having a technically optimized website is essential if you want to attract organic traffic from search engines, because site design and content are rendered useless if users can’t access or navigate your site.
The Importance of Technical SEO
Many website owners know the importance of on-page SEO and content, but overlook technical SEO because it seems “complicated”. But, in fact, technical SEO is critical because it helps search engines crawl your site and rank it in the search results to begin with.
Technical SEO involves all the components that make your website fast, mobile-friendly, easy to navigate, user-friendly, and functional. Without it, you might have an attractive site that loads slowly, isn’t usable on mobile devices, doesn’t direct users to the information they need, or glitches out when users try to contact you or buy your products.
Benefits of Technical SEO For Businesses
The end benefit of technical SEO is that you are likely to generate more organic traffic if you have a fully-optimized site, but there are countless individual benefits to implementing technical SEO.
All of these benefits have to do with making your website easier to crawl, index, and navigate so that you can get more website visitors from search engines.
The benefits of technical SEO include (but are not limited to):
- Adhering to Google’s best practices for website optimization
- Having a mobile-friendly website that users can access from any device
- Ensuring your website loads quickly for all users
- Making your website easy for search engines to crawl, index, and rank
- Removing pop-ups and other intrusive elements that hinder user experience
- Making your site easy for users to navigate and find the information they need
- Keeping your website safe and secure
- Laying out a search-engine-friendly URL structure
- Removing broken links and 404 pages from your website
- Adding structured data to improve how your pages are displayed in the search results
- Including a robots.txt file to show search engines what to crawl (and what not to crawl)
- Setting up a sitemap as a “roadmap” to your website to improve indexing
In a nutshell, technical SEO helps your website get crawled and indexed by search engines so you can drive more traffic to your website.
Further, a technically sound site is easy to navigate and loads quickly, which keeps users on your site for longer. This is the goal, as you want to turn that traffic into leads and customers.
Audit Your Website’s Technical SEO
Whether you have a new site or your site has been around for a while, it’s likely that you will have some technical SEO issues that might hinder your website’s rankings. The good news is that most technical SEO issues can be fixed with a simple upgrade so that you can start seeing the benefits as quickly as possible.
Your best course of action is to get a technical SEO audit to identify any technical issues on your site. Then, an SEO specialist can address any technical issues that might hinder your website traffic. Working with an SEO professional will save you time and help you avoid costly mistakes.
Is your website technical SEO up to date? Get a technical SEO audit to identify any underlying issues and start generating the organic traffic you deserve.
